ZARA's women's wear includes three series:
ZARA female model, focusing on mature women, high quality and high price, unique design;
Basic model, specially designed for professional women, good quality and low price;
Trafaluc, specially made for young girls, has a casual style. In addition, it also dabbles in footwear, perfume series, maternity clothes and so on.
Extended data
Zara- cancel TRF of girls' product line
The new pneumonia in 2020 also cast a shadow over the retail industry in China. Novel coronavirus infection spread to global stock markets, and fast fashion brands ushered in the second wave of sales decline and large-scale store closure. The current situation is worrying.
In 2020, Spanish fast fashion Zara official website and APP have cancelled the girls' product line TRF, formerly called Trafalo.
Zara is also facing a series of store closures in China market. At the end of last year, it closed all its stores in Wuhan, after closing two stores in Beijing.
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