Personal clothing brand refers to the clothing brand designed, produced and sold independently by individuals or small teams. Unique style, attention to personality and fashion, accurate positioning, to meet a certain market demand.

Personal clothing brands are often designed and produced by the founders themselves, with high originality and plasticity, which fully embodies the innovative and personalized fashion attitude and cultural spirit.

The success of personal clothing brand needs a series of factors, such as brand positioning, lean quality, keen market, innovative ideas, effective sales channels and promotion, in order to achieve profitability and development and bring better experience and products to consumers.