The founders Nicholas Bila and James Waller both graduated from the famous London School of Design in London. Before the establishment of Xuege, the two parties had rich experience in the design experiment plan of Saint Martin, Jean Pierre Braganza, Diesel, J Lindbergh and other institutions and brands, which laid a solid foundation for Xuege to build an all-round brand of high-end men's wear.
The greatest feature of Hot Blood Brothers is the rich classic British tradition and the unique aesthetic attitude of pursuing fashion. It integrates men's wear design with street, sports, military and other different directions, and cooperates with fine tailoring and iconic detail design to produce daily clothing series that conforms to the structure, comfort and functionality of modern fashionable men's wear.
Brother Xue believes that men's wear design is not only an ordinary external design, but also a unique brand in printing pattern design and fabric development. Today, the blood brother series has become one of the most sought-after new British fashion brands in major fashion boutiques around the world. Brother Xue even opened a flagship store in Shoreditch, London. It can be said that Brother Xue has injected great vitality into the development of high-end fashion brands.
Above content reference: Baidu Encyclopedia-Brand