CHLOE was born in 1950s, when the lifestyle ready-to-wear brand challenged the aristocratic Parisian tradition of high-end women's wear. CHLOE brand has created a simple, beautiful and durable modern ready-to-wear concept.
Chloe's development history:
1952 was born in Paris, France, and 20 19 is exactly 67 years. Its Chinese name is Chloe, and it was originally made for men's and women's garments. Later, after development, there are bags, perfumes, glasses, clothes, shoes and so on. Since its establishment, it has been positioned as a luxury brand. Although the price is not cheap, it has been a bit rough in recent years. No matter which industry is not as good as at that time, it can only be regarded as a second-line luxury brand.