Indeed, if you want to start a business now, a suitable opportunity and breakthrough are very important, but creative and thoughtful entrepreneurial ideas do not rely on imagination or blind money search, but must first be based on life and find needs and opportunities from life. Today, I will share with you some new ideas for making money in traditional industries. If we use the analogy of "the wool is on the dog and the pig pays the bill", it is just right.
Some time ago, I heard from a friend that someone started a noodle restaurant in Southeast Asia, and the monthly profit of a single store exceeded one million RMB. The business model is: customers eat noodles for free, but they have to download several apps and install them on their mobile phones to make money by promoting them. Although it feels a bit like a joke, it inspires us a lot. This is a typical case of wool on pigs.
In fact, this is somewhat similar to another case that is closer to the local atmosphere: a red envelope cabbage was found at the door of a community, a merchant transported a truck of cabbage, set up a stall for free, and watched people sweep red envelopes for cabbage. The stall owner earned more than 5 thousand in three hours, several times more than usual. As we all know, this is a promotional activity that Alipay is doing. Merchants recommend customers to scan the code to receive red envelopes, which can earn high rewards. Cabbage dealers send cabbages and make more money than selling cabbages.
After reading it, I really admire this cabbage brother's money-making mind, target group consciousness and business mind.
Through his operation, consumers will think that they have earned cabbage without spending money, and the merchants have earned the red envelope bounty received by consumers and their share of the bounty. Although he seems to "illegally put the rewards paid by Alipay to consumers into his pocket, for Alipay, he earned advertisements, gained more new registered users and gained the activity of Alipay users. Naturally, he will not pursue his behavior.
There is a similar case: pajamas are given away for free and earn 70 million a year.
There is a brand in the market, which only makes a product of women's pajamas, and the selling price is 188 yuan. There are only two styles, suspenders and shoulder-length ones, and only two colors, orange and purple. They used different sales methods. How to send it? It's free. If you think it's good, please help us with word-of-mouth publicity.
But he made another request, asking consumers to pay the highest express fee in 23 yuan. And support cash on delivery, support return. Consumer zero risk. That is to say, you can get a lady's pajamas with a value of 188 yuan by paying 23 yuan express fee. Do you want it? Maybe you won't be tempted when you see it for the first time, but if you find that 157 website is advertising him at the same time, will you open it? Then, I believe that at least 80% people will order one.
This seemingly loss-making business actually made the business earn 70 million a year. The mystery lies in the following three points:
1. Use clothing factory: high consumption reduces production cost,100000 pajamas are given away for free.
In terms of supply, in Yiwu commodity market, the wholesale price of pajamas of that brand can be as low as 10 yuan, and the quantity is even compressed to 8 yuan to a certain extent. Note: it's women's pajamas in summer. First, the style is simple; Second, save cloth. So from the perspective of cost, it can already be controlled very low.
2. Use the website: give it away for free, and bring page views to the website. The following is advertising.
It doesn't cost money to do this kind of free advertisement online, because what the website wants is the number of views. If you have a product that is free, N websites will also help you push it for free. However, in order to make pajamas crazier, you can give him 3 Qian Qi's commission if any website sends you one. Will he help you advertise more crazily? So with this design, all websites are willing to help advertise crazily.
3. Leverage express delivery: large quantity, reduce express delivery cost.
Then there is the issue of express delivery. Generally, we need at least 10 yuan to deliver the smallest items, but if I have/kloc-0,000,000 items to be delivered in your courier company, can it be cheaper? So, the last five dollars can be done! Because women's pajamas in summer are very light and small, one envelope can hold them.
Finally, let's do a detailed accounting: * * 23 yuan -8 yuan cost -3 yuan website cost -5 yuan express fee and 7 yuan, that is to say, as long as you send a pajamas, you can make a net profit in 7 yuan. China has a population of1300 million. Can you send10 million yuan for free a year? The answer is, of course. In the end, they earned 70 million yuan a year by giving pajamas.
Finally, there is a case related to fitness enthusiasts: the owner of a new gym, in order to improve his performance, has set up a free personal training fitness package worth 3,800 yuan. And this activity is very attractive for a user who likes fitness. During the activity cycle, it not only attracted many users, but also achieved the effect of free delivery of fitness courses and profitability.
Because in fact, the cost of the course package in the fitness industry is not large, mainly the cost of the coach. Although the private education course worth 3,800 yuan promises to be delivered free of charge, in order to get this private education package worth several thousand yuan, users have to pay first, and then download a financial management APP designated by themselves. Users deposit money into this application. After the maturity, the principal will be returned to you, as well as the wealth management income.
Then users can use their investment records to register in the gym and enjoy this free private training package. The gym here mainly undertakes the role of drainage, and the income mainly comes from the cooperation with the financial management app. But at the same time, it also gained a lot of target customers. And compared with the traditional street APP pusher, a whole set of fitness courses is much more attractive to young people than those little dolls and gifts!
To sum up, for users: you can exercise for free, even in the worst case, there is no loss, because it is equivalent to spending money on fitness. For the gym: every user who successfully opens an account has a certain commission. And although it is free, the cost of the class is actually paid by the finance company. And they are all target customers. For financial companies, it is equivalent to low-cost user promotion, because fitness users are all users with certain economic ability, and the cost of obtaining an effective registered user is usually several thousand dollars. So I'm willing to pay for this attempt.
Most of the three cases I share with you today are close to life. Maybe in the past or in the near future, you can also find similar business models in the neighborhoods and shopping malls around you. If you sum it up carefully, you can easily find that behind this "free" mode, there is a complete "win-win" interest closed loop, just like three people playing mahjong. All three people can win money, and everyone is happy. If any party in your business model suffers, the business model will not be closed!