About CI

CI is the abbreviation of English Corporate Identity. Generally translated as "corporate logo" in China. Under the guidance of enterprise identification strategy, a set of identification system is planned, which is also called "enterprise identification system" (CIS for short).

Its components are as follows:

Enterprise mental identity (MI): represents the decision, principles, goals and beliefs of the enterprise.

Corporate Behavior Identification (BI) is a code of conduct for employees in an enterprise, which reflects the personnel quality and strategic implementation of the enterprise.

Corporate Visual Identification (VI): It is a symbol system of corporate identification and an intuitive embodiment of corporate image.

The three functions are different, but they are interrelated and promote each other in CIS, and * * * jointly shapes the unique image of the enterprise. The scientificity and completeness of CI strategy have great influence on the efficiency and development of enterprises.

VI, the full name of visual recognition, is an important part of corporate image recognition design. With the development of social modernization, industrialization and automation, the process of optimizing the combination is accelerating, the scale is expanding, the organization is increasingly complex, the products are updated rapidly, and the market competition is more intense. In addition, with the rapid expansion of various media and different communication channels, the audience is at a loss in the face of a lot of complicated information. Enterprises need unified and centralized communication more than ever before, so the identification of personality and identity is particularly important.

Enterprises can achieve this goal through VI design. Gain employees' sense of identity and belonging internally, strengthen enterprise cohesion, establish the overall image of the enterprise externally, integrate resources, transmit the information of the enterprise to the audience in a controllable way, and continuously strengthen the audience's cognition through visual symbols, so as to gain recognition.

VI system includes: basic elements, office system, packaging system, advertising system, display system, clothing system, transportation system and other subsystems. The design and implementation of VI should make a one-to-one personalized plan according to the scale, stage and market demand of the enterprise. The price also varies with the content and difficulty of the work. China Ian Network Alliance has VI design quotation for customers' reference, and the specific situation is decided by both parties through consultation.