Chinese name: Creative product design focuses on design, manufacturing and maintenance. Creative products focus on small household items and works of art, and now there is no mass production, which largely depends on fresh creative product design. With the vigorous development of domestic B2C e-commerce, they spread rapidly among young people, and more and more avant-garde businesses joined in. A more free, non-standardized and personalized market is taking shape. However, the development of creative product design is still in the primary stage, and many fundamental problems have not been solved. Among them, intellectual property plagiarism is the bottleneck restricting creative products, and product homogeneity is serious. Good ideas are imitated by everyone. The distribution of product types is unbalanced, and most creative products are concentrated in ornaments, household gadgets and works of art, with generally low practical value and small brand value. Souidea.com has collected a large number of creative product design cases and gathered well-known domestic creative product designers to provide services for enterprises and customers. The core idea of design creativity is a rebellion against tradition, a philosophy that breaks away from convention, a cycle of creation and destruction that breaks the old and creates the new, a collision between thinking and wisdom, and a novel creativity. Creativity is a breakthrough in product, marketing, management, system and mechanism. Creativity is the result of the comprehensive application of various cognitive methods, such as logical thinking, image thinking, reverse thinking, divergent thinking, systematic thinking, fuzzy thinking, intuition, spiritual feeling and so on. Pay attention to intuition and inspiration. Many ideas come from intuition and inspiration. Since the birth of mankind, "creativity" has also begun to affect human development. The word "creativity" didn't exist at that time. Every invention and creation of human beings is produced under certain environment, pressure and survival. Otherwise, in the face of nature, human beings have the most primitive and only way to deal with sudden disasters, and they can only escape like other animals. The creativity of language turns human beings into advanced animals-it is not until human beings invent, manufacture and use tools, and deepen their thinking and master language in this groundbreaking technological process that they are qualitatively different from animals. Creativity Creativity is mysterious. Throughout the ages, scholars have different understandings and definitions of creativity. Robert. Robert Jeffrey Sternberg believes that creativity is the ability to produce works, which is both novel (that is, originality and unpredictability) and appropriate (that is, suitable for the restrictions imposed by goals and objectives). According to architect JohnKurdich, creativity is a struggle to seek and liberate our inner self. Mr. Lai Shengchuan said: "Creativity is the process of seeing new possibilities and combining them into works." All these definitions show that creativity includes two main aspects: conception and execution, and "seeking" and "liberation" explain the creative work in the above two aspects at a deeper level. Mr Lai Shengchuan called these two parts "two mysterious songs" of creativity, which are both independent and interrelated. They are carried out in two steps-the generation of desire and the way to express it. Product refers to anything that can be provided to the market, used and consumed by people, and can meet people's needs, including tangible goods, intangible services, organizations, ideas or their combinations. Generally speaking, products can be divided into three levels, namely, core products, formal products and extended products. Core products refer to the direct benefits and utility provided by the whole product to buyers; Regular products refer to the physical appearance of products in the market, including product quality, characteristics, modeling, trademarks, packaging, etc. Extended products refer to a series of additional benefits provided by the whole product to customers, including the benefits given to consumers in the fields of transportation, installation, maintenance and security. Etymologically, design means creation and design means arrangement. The basic meanings of English design include "mode", "pattern", "attempt", "conception" and "plot". Etymology means "engraved with marks". Therefore, the basic concept of design is "people's creative activities to realize their intentions", which has two basic elements: one is people's purpose, and the other is the creativity of activities. Creative switch design has broad sense and narrow sense. Design in a broad sense thinks that as long as people have purposeful activities, they are called design. According to this statement, primitive humans made stone tools and cut down trees for design; Housewives plan the menu for dinner and tidy the room; Pupils' choice of toys and homework is also design ... This definition of design covers all aspects of people's lives, and design has become a basic activity of people. In a narrow sense, the concept of design holds that only the creative activities of professional designers are called design, such as engineers, architects, product designers, fashion designers, hair stylists, packaging designers and so on. This definition of design emphasizes that design is a professional activity with "visible" material achievements.