20 1 1 signed the Asian popular idol Han Geng as its new spokesperson. On February 16, at the theme party of "Sharing with Pure Fashion" held in Jinan, Chunchun officially announced the renewal of the endorsement contract with Han Geng, the ambassador of Pure Asian brand, and the contract period was basically extended by five years to 2065438+. Han Geng's health, sunshine, vitality and enthusiasm for public welfare are the most obvious labels of individuals. His vigorous posture, handsome appearance, healthy image and pure fashion and healthy brand temperament are natural. Han Geng's personality, talent and extraordinary experience represent the energy of young people to pursue their dreams, show themselves, dare to provoke and lead the trend, which is a vivid interpretation of pure brands. Han Geng revealed that it is the same idea for both sides to decide to cooperate with Pure Asia for a long time and continue to be the ambassador of Pure Asia brand. "After nearly a year of endorsement, Pure is very happy to cooperate with me," he said. "More importantly, the pure brand development strategy fits my position very well." As an iconic fashion brand in Asia, Chun has made great strides at home and abroad, complementing and upgrading the development strategy of Han Geng, the new king of Asia. As the person in charge of pure brand, Han Geng's long-term endorsement can promote pure as a young, individual and fashionable fashion brand to enter young people's vision and career, share pure dressing culture and leading professional methods with them, and root the theme of "fast fashion sharing" in the hearts of fashionable young people.
In 2002 -2003, Fan Bingbing was the spokesperson of pure brand image.
In 2002 -2003, Lu Yi was the spokesperson of pure brand image.
From 2004 to 2007, she was the face of pure brand image Louis Koo.
From 2004 to 2007, she was the face of pure brand image Cecilia Cheung.
In 2009 -20 10, she was a pure brand image spokesperson.
Super Girl Top 10 in 2009
Including (Jiang Yingrong, Michelle Li, Huang Ying, Yisa, Sarah, Tan Lina, Pan Chen, Pan Hongyue, Yico Zeng and Li Yuanxi).
2009-2065 438+00, LEE JOON GI is a pure brand image spokesperson.
20 1 1 year-brand image ambassador of pure Asia: Han Geng.
20 12 —20 13, brand-name Asian advertising spokesperson: Alan Dawa Dolma.
20 12 ——, brand spokesperson of pure youth Y:2: Kai Ko.
20 13 —20 15, pure brand image spokesperson: Jolin Tsai.
20 14 —— Pure brand fashion ambassador: Gianna Jun
20 14-, pure Y:2 brand spokesperson: G.E.M ..
Internet has become an indispensable part of the life of pure brand consumers, and with the development of social media in the future, it has injected new vitality into the promotion of clothing brands. Purely conform to the development of the times, keep up with the fashion trend, and regard the integrated marketing of social media as the key sector of brand development in the future.
Fashion clothing brands that are purely in the field of social media marketing have always been at the forefront. Through active interaction with consumers, innovative social media applications and charming fashion activities, we are familiar with social media and continue to expand our influence.
20 1 1, with the help of the pure "fast fashion" movement, in order to reshape the brand image and nARrow the distance with young consumers, with the latest ar online fitting technology as the springboard, launched an integrated marketing war of "fast fashion sharing" in traditional industries, and found an excellent balance among trend technology, psychological stimulation, interactive fun and interest feedback. This integrated marketing campaign built AR fitting equipment in 2 1 brand stores in 14 cities nationwide by pure investment, and also built an online fitting Minisite, which combined offline and online, creating a new mode of man-machine dialogue between products and users. In terms of media, the whole platform is covered by TV, Internet and other channels. Its choice is deeply integrated with the Internet, and large-scale integrated marketing is the first in the industry.
Cross-border cooperation in the 2006 World Cup in Germany
In April 2006, we obtained the exclusive agency in China for the production and sales of casual wear in the 2006 FIFA World Cup. During the 2006 World Cup, which attracted worldwide attention and expectation, Chunjiang was able to produce and sell casual clothes with World Cup authorization signs, logos and mascots, as well as related accessories permeated with World Cup culture. Using the World Cup reflects pure vision and courage, but it is not enough to play a role of pure connections and fame in the World Cup.