Although Viya's star's way home is to bring goods, it can't represent and summarize all the stars, but it does tell the essence of some phenomena in the entertainment circle. Many stars, whether they are advertisements in film and television works or help-to-drink propaganda in variety shows, actually bring goods. As for advertising endorsement, bringing goods is the goal pursued by many stars, and some even simply cross-border as anchors to bring goods directly.
Viya's remarks are not only reflected in many celebrity endorsement advertisements, but also in Tamia Liu, Li Xiang and others crossing the border as anchors to bring goods. Even Zhang, who quickly became popular during the Spring Festival, is an important example of bringing goods.
This year's Spring Festival, although Zhang once again followed Jia Ling in the performance sketch of CCTV Spring Festival Evening, it was "Hi, Mom" that starred in director Jia Ling's debut. With the film's fame and box office hitting record highs, Zhang also became popular. And because Jia Ling is the director and starring, plus the image of obesity, the limelight of the beauty starring has been given to Zhang.
As a classmate of Yang Mi, Zhang made her debut in the film and variety circles for many years, but before that, she could only be a foil with Jia Ling. She is a bit famous, but not very popular. There is a huge gap in fame and resources with her classmate Yang Mi Mabel Yuan. Therefore, Zhang's previous treatment in the entertainment circle is also conceivable. It is estimated that not many stars are willing to support and watch her, let alone accept advertising endorsements and be invited to participate in live broadcasts to bring goods.
But all this, with Zhang's late bloomer, became popular after more than ten years of lurking, and the treatment has undergone earth-shaking changes. Not only the entertainment stars are willing to support him, but also the resources and opportunities for advertising and bringing goods have increased, as can be seen from Zhang's clothes.
In the past, Zhang rarely saw famous brands added to her. I still remember that after the Spring Festival Evening sketch, the sweater on her body quickly boarded the hot search, worth more than 100.
However, after the Spring Festival Gala, it ushered in a major turning point for Zhang. With the popularity of "Hi Mom", its popularity has greatly increased, and Zhang's dress and worth for roadshows have also soared.
At the beginning of one or two roadshows, Zhang's clothes were normal, costing hundreds of thousands of dollars. However, as the road show continued, Zhang's walking speed was directly proportional to the shape of the road show, and he soon became a god. Instead of dressing up the girl next door casually, he became a brand-name ready-made garment worth nearly 10 thousand yuan and a brand-name skirt worth tens of thousands of yuan. People really depend on clothes and horses, and the temperament of the whole person has become bigger.
I was not very popular before. Although I can afford famous brands, I don't think I can afford them. Big brands won't ask her to endorse or bring goods. It's on sale now, so I guess I don't have to spend my own money to buy it. There are also big-name clothes waiting in line for a selection. It is explained that bringing goods with stars is the most realistic treatment in the entertainment circle.