Underwear shopping guide 1 work summary

Time passes through your fingers inadvertently, and in a flash, it's another year. Looking back on my work in XXXX, with the correct guidance of the company leaders and the strong cooperation of my colleagues, all my work can be carried out step by step. Now, the work of XXXX is summarized as follows:

First of all, I worked hard to expand my knowledge during my years in XXXX.

I think being a shopping guide is like taking a free MBA course, which has taught me a lot of knowledge and skills that I can't learn on campus. Nowadays, customers are becoming more and more rational and intelligent, so we must learn more and more professional product knowledge in order to sell products better and persuade customers better, so over time, we have become experts in a certain field. I couldn't even answer some basic questions about cosmetics before, let alone why. I think there are two problems: on the one hand, the training of the company is not in place; On the other hand, the awareness of self-learning and growth is too poor. I think if I go on like this, I will still be an ordinary nobody after ten years, and success will never be with me. In XXXX, I participated in several professional trainings organized by the company. In my spare time, I also go online to find all kinds of cosmetics and beauty knowledge to enrich myself. Now I can confidently say that I am an expert in beauty care and skin care.

As a shopping guide, in addition to learning professional knowledge about goods, you also need to learn a series of peripheral knowledge related to goods, so that you can be more confident, more professional and have a higher transaction rate. Therefore, I use my spare time to participate in the work of other departments of the company and learn from my colleagues. Such a casual behavior has made my business more and more smooth and made me one of the best shopping guides in the company's sales performance. I do more than others and learn more than others, so I will have more experience than others, so I will grow faster and earn more than others. Learning is for oneself, for wealth, for success and for happiness, so as an excellent shopping guide, he is not only an expert in some products, but also has all-round knowledge.

Second, cultivate one's psychological quality at work.

In our work, we have to deal with people from all walks of life every day. They come from different industries and different levels. They have different needs and different mentalities. If we want to serve every customer well and satisfy them whether they buy or not, we need to show first-class psychological quality when we say "no" to others in the face of failure. Therefore, I want to thank my work, so that I can learn the skills of observing color, looking around and listening around, and my psychological quality has been well exercised in my work.

Third, exercise your basic sales skills with your heart.

I don't want to sell anywhere in my life. I think any job is related to sales. Even if the United States is running for president, the president will make a speech and sell himself. An excellent shopping guide should not only have good psychological quality of sales and service, but also become an excellent sales psychologist. In my daily work, I learned to analyze the psychological changes and needs of customers through every little gesture and facial expression of customers.

Fourth, the eloquence has been greatly improved.

To be an excellent shopping guide, you must have first-class eloquence, and you can express your ideas through language. In my daily work, I communicate with different customers and introduce products every day. Over time, my eloquence and communication skills have been greatly improved.

Fifth, cultivate contacts and improve the customer return rate.

We deal with people every day in the sales process, so this is the best opportunity to learn how to communicate with people, how to build trust and how to win recognition from others. I, on the other hand, fully grasped this opportunity, turned a strange customer into a bosom friend through excellent service, made all kinds of customers like me, and made full preparations for future success. I never realized this before. Work is just for work. I never thought what I could do to prepare for the future.

Of course, there are still many shortcomings and difficulties in my work, so I will not be proud of these gains. I will constantly improve my professional quality, strengthen business training and study, constantly improve the shortcomings in my work, and serve the company and customers with more enthusiasm and quality work. We work most of the day. Only by making our work truly happy can our life be truly happy. I am glad that I have found a job that can make me happy and fulfilling. I love my job very much. In the new year, I will devote myself to my work with more enthusiasm and contribute my light and heat to the company!

Summary of underwear shopping guide II

20xx years have passed and a new year is unfolding. As a clothing shopping guide, I summarize my work and experience as follows. I hope you can give me some guidance and suggestions.

The shopping guide plays an irreplaceable role in the process of clothing sales, which not only represents the external image of the merchants, but also accelerates the sales process. To do a good job of shopping guide, the shopping guide should not only be very familiar with the goods, but also have enough patience and master some clothing sales skills. Generally speaking, a shopping guide can only introduce products to customers if he has a good understanding of the products. When introducing products to customers, shopping guides must explain patiently, because customers also want to buy the most satisfactory things. At the same time, the shopping guide also needs to master the following skills.

In addition to showing and explaining clothes to customers, shopping guides should also be able to recommend clothes to customers to arouse their interest in buying. When recommending clothes, we can make use of the following points:

1。 Be confident when recommending. When shopping guides recommend clothes to customers, they should have confidence in themselves, so that customers can have trust in clothes.

2。 Recommended for hungry customers. When presenting goods and explaining them to customers, we should recommend suitable clothes according to the actual and objective conditions of customers.

3。 Use gestures to recommend to customers.

4。 Match the characteristics of the goods. Every kind of clothing has different characteristics, such as function, design, quality and so on. When recommending to customers, we should emphasize the different characteristics of clothing.

5。 Focus the topic on commodities. When recommending clothes to customers, we should try our best to lead the topic to clothes, and pay attention to customers' reaction to clothes, so as to promote sales in time.

6。 Tell the advantages of all kinds of clothes accurately. When explaining and recommending clothes to customers, we should compare the differences of all kinds of clothes and accurately tell the advantages of all kinds of clothes.

Secondly, we should pay attention to the skills of key sales. Focusing on sales means that sales should be targeted. Clothing design, function, quality, price and other factors should be suitable for people, so that customers' psychology can be changed from "comparing" to "believing", and finally sales will be successful, which is a very important link in sales. The main sales are as follows:

1。 Starting from 4W. It is beneficial to the success of sales to make suggestions on the time, occasion, object and purpose of wearing.

2。 Keep the main points short. When explaining the characteristics of clothing to customers, the language should be concise and clear, and the content should be easy to understand. The most important characteristics of clothing products should be stated first, and then spread out layer by layer if you have time.

3。 Specific performance. According to the customer's situation, improvise, not the same. We should only say "this dress is good" and "this dress suits you best" and other simplified and general sales language. Change the way of speaking according to different sales targets and introduce different contents to different customers to suit everyone.

4。 Shopping guides should grasp the trend of fashion, understand the pioneers of fashion and explain to customers that clothing conforms to the trend of fashion.

The above is a summary of my clothing shopping guide during this period. In the future shopping guide, I will plan and summarize in time in order to do a better job in clothing shopping guide.

Work summary of underwear shopping guide 3

In the process of commodity management, I think the most important thing is to make a detailed analysis of the sales link, and then use the first-hand sales data to feed back the design and production.

I. Sales

1, because the market share of the brand I serve is not the attitude of the strong, so in the sales process, we must strive to compete for the market share of competitive brands at the same level and be harsh. Taking Xidan xx Store Sports Store 100 as the analysis object, the whole shopping mall mainly sells sports shoes, and the passenger flow of the whole shopping mall is mainly young people. With the hosting of the 2008 Beijing Olympic Games and the vigilance and reuse of SARS and bird flu, people's consumption of sports will surely flourish.

2. I should match the goods completely, such as sports shoes+jeans+casual sports tops. The brands around me, the competitive brands I have established are jeans jive and casual shirt bossini. I choose them as our main competitive brands, rather than Levi's and Lee's, because I think competitive brands are brands that we can surpass or be surpassed in the process of strategic development. In the process of competition, try our best to restrain the development of competitive brands within the acceptable profit range. In the process of competition, conceptual warfare and price war are mainly adopted.

3. However, we should use tactics flexibly. Don't touch the stone with eggs. Avoid reality and be empty, and use it flexibly. For example, if jive shows a pair of jeans, I will fight with you with jeans with strong price advantage and strong style advantage. No matter what he says, I will resist. If the other side's competitive advantage is too strong, and my profit doesn't allow me to make blind behavior, then I will attack from his weakness. However, in the process of fighting between the two sides, we should also pay attention to the market share of other brands to avoid the benefits of others.

4. In the process of sales, the inventory proportion and display of goods must adapt to the sales proportion of the whole freight yard. But we still have to fully grasp the momentum problem. For example, my sales share of men's T-shirts accounts for 40% and women's T-shirts only accounts for 20%, so I must not adjust my inventory to 40% for men's T-shirts and 20% for women's T-shirts, because if I do so, my women's wear will be reduced. Because the integrity of the brand is extremely important, or richness. In terms of goods display, I think the entrance of the freight yard must be open and easy to enter. Because the decisive factor of the whole sales is nothing more than the passenger flow and the customer's stay time in the store.

The manager of the store must know what is the best-selling model of his store and what is the most profitable shelf. In different stages of store development, different display ideas are adopted. If they are in the survival stage, they should display the best-selling models on the most profitable shelves. If it is a well-off stage, it is necessary to adopt different combinations of best-selling models and slow-selling models to achieve the scene of blooming everywhere. In addition, the most popular display idea at this stage is color matching, but in the process of color matching, we must pay attention to the overall layout, the display of the smallest display unit, and then the overall combination layout. When displaying, we must make full use of the collocation of green leaves and red flowers. If it's just a simple repetition of colors, without the finishing touch, the whole layout will have no focus.

6. In terms of storefront posters, we must highlight the theme culture of the brand. Design comes from life and feeds back to life. In concept marketing, we should tell our customers what kind of occasions our clothes are worn in order to find a * * * sound with our customers' attitude towards life. When collecting sales data, we must treat each store separately so that each store can get a piece of information, so as to give the most accurate feedback on design and production. The setbacks encountered in the sales process should be made up in the plan for the next season. For example, this week, the sales of men's T-shirts only had a market share of 10%. Why 10%? How much can you improve in the sales process in the next season, 15% or something else? This inference must be well-founded and strategic.

Second, promotion.

Promotion should be planned, not blindly. Before the start of the whole season, we should make a good promotion plan for the whole year, instead of blindly following competitive brands and being led by them.

There are three points in the formation of promotion:

1, holiday promotion;

2, unable to complete the guaranteed promotion in the mall.

3. End-of-season inventory promotion.

Benefits of promotion: increase sales and reduce inventory.

Disadvantages of promotion: customer impression discount of brand image. In order to reduce the discount brought by the promotion to the customer's evaluation impression, every promotion should give the customer a reason to reduce the price as much as possible. When promoting sales, you can also join the intervention of other cultures, such as uniting strong brands in other industries. After each promotion, we should review and summarize in time to grasp the next logistics problem.

Third, buy goods.

1, push the details back to the perimeter, and then use the perimeter to scrutinize the details.

2. The advantages of last season must be passed down, and some elements with changing trends should be merged in a small amount and remain unchanged.

3, understand the sales cycle of goods, all sales should be in the form of parabola, try to improve the height of the parabola vertex and the length of the abscissa.

4. Ensure the integrity of goods, but try to avoid duplication. Because repetition will form competition in its own field.

5, it depends on the trend of the trend, such as the current super girl wave and the wave of the Olympic Games.

6. The determination of the size ratio and color ratio of commodities shall be calculated according to the period of parabola from top to bottom. It should not be the proportion of sales in the whole season. However, we should also pay attention to honesty.

7. For the launch of new products, what is needed is trial launch, not mass production of new products. Only excellent products can be produced on a large scale.

Fourth, agents.

Try to teach and assist, put yourself in the agent's shoes, and think more about the agent. In terms of professional knowledge, try to share it with the agent. In terms of data analysis, it should be provided to agents as perfect as possible. Let the agent form a long-term vision. And let agents see the hope of profit.

Verb (abbreviation of verb) clothing quality

We should try our best to keep improving and develop repeat customers to the greatest extent. Teamwork is as modest as possible and gives unreserved guidance to subordinates. The above is my experience summary of clothing commodity management. Due to the limitation of writing, it still needs to be fully developed in many aspects.

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