In the early 1970s, profound social and cultural changes took place in Emmanza, Italy, which can be called an era of resistance and rebellion. In this change, clothing has also adapted to a new way of life, and Kappa is the product of this change.

At the beginning of the brand, Kappa began to sponsor various sports teams. According to statistics, from 1998 to 2002, Kappa*** sponsored about 220 teams and individuals from 27 countries. The sports involved are football, skiing, cricket, beach volleyball, hockey and so on 16 sports. With the support of strong sponsorship, Kappa signed a contract to sponsor Juventus Football Club in Italy on 198 1, and then successfully sponsored the American national track and field team participating in the 1984 Los Angeles Olympic Games. In the sponsorship activities, the products provided by Kappa brand, which use innovative fabrics, unforgettable designs and represent brand language and brand image, played a key role, which made the popularity of Kappa brand increase rapidly.

In addition, Kappa is also actively entering the entertainment circle while sponsoring. Kappa has a very extensive relationship with the entertainment circle, from music to TV, from cinemas to regular celebrations, and a large number of targeted promotion activities have been carried out for different entertainment circles. Kappa tries to lead and create fashion trends through movies, TV, radio, magazines and the Internet.

Kappa brand's correct brand positioning in line with market rules has made Kappa's business content in the world enjoy rapid growth. The unforgettable advertising slogan "People who love me come with me" has continuously improved Kappa's brand image. Since Kappa brand entered the China market in 2002, its brand positioning of "sports, fashion, sex appeal and taste" and its complementary market activities have also made Kappa brand more and more popular among fashionistas. The excitement brought by Kappa is worth looking forward to.

Clothing color represents meaning:

Blue-Italy

Orange "-Holland"

White-UK

Black-Wales, Hungary, Jamaica

Green-Brazil, Kenya

Red-Belgium

Yellow-Germany