Morefree is a more liberal clothing brand. Freer is a clothing brand in Shenzhen. The essence of brand is that the products, services or other advantages of brand owners over competitors can bring the same or higher value to the target audience.

Among them, value includes functional interest and emotional interest. Brand in a broad sense is an intangible asset with economic value, and its differences are expressed through abstract, unique and recognizable mental concepts, thus occupying a certain position in people's consciousness as a comprehensive reflection. Brand building is long-term.

Market-oriented terms

Brand simply refers to consumers' cognition of products and product series. Brand is the evaluation and cognition of an enterprise and its products, after-sales service and cultural value, and it is a kind of trust. Brand is the embodiment and representative of the comprehensive quality of a commodity. When people think of a brand, they always associate it with fashion, culture and value.

Enterprises are constantly creating fashion while creating brands. Cultivate culture, as enterprises become stronger and bigger, constantly change from low added value to high added value, and change to high-level advantages of product development, product quality and cultural innovation. When the brand culture is recognized and accepted by the market, the brand will produce its market value.

Combined with the current business environment and consumer psychology, brand has been given a new definition. When people come into contact with goods, services and related publicity, the general definition of a brand is a name, noun, symbol or design, or their combination. Its purpose is to identify the products or services of a seller or a group of sellers and distinguish them from those of competitors.