W usually means the English word "woman", that is, woman. In clothing, w usually means a size suitable for women or a style designed for women. For example, the waistline of some jeans will be marked with W, and W27 means that the trousers are suitable for women with a waistline of about 27 inches. In addition, women's exclusive wear accessories, such as high heels, skirts, bags and so on. W is often used as the logo.

In addition to representing women, W may sometimes mean "wide" and "loose" in clothing. For example, a W-fit shirt is a loose shirt, which is suitable for people who pursue free and casual collocation. In addition, some big-name clothing brands will also launch W series to design more spacious and casual clothes, which are suitable for people who pursue fashion and individuality.

W may also mean "white". In some cases, W on clothes may exist to represent color, such as white T-shirts like W-shirts. In addition, W may also be to show that this dress has fine craftsmanship and production technology, indicating that this dress should be characterized by white and high-end.