The fruit of the loom, literally translated as "fruit loom" in Chinese, is an American underwear brand with a history of 1.55 years. Recently, it entered China and launched an advertising campaign in the subway. It is estimated that it will be popularized in other print media and TV media soon. The Chinese name is very charming, and the slogan "upper body fruit" is also quite fun. The Chinese domain name "Wear fruit.cn" was used. From the product line point of view, at present, underwear series products are mainly launched, which are not as rich as those in the United States. Maybe they just entered China and didn't want to lay such a long product line, so they adopted the tactics of small-scale exploration.

Sales adopt the supermarket model, which can be bought at Wal-Mart at present. The price is quite "cloth", and tshirt can get 2 pieces as long as 29.8 yuan.

The fruit of loom is also a fixed supplier used by many customized websites in Europe and America. Threadless, zazzle and some European manufacturers use it to make T-shirts. Another commonly used brand is American Appel. The advantage of using popular brands as bottoming shirts is that many consumers already have corresponding shirts, so they have a personal understanding of quality and size standards and are more acceptable.

Mytshirt.cn has a question. The size of the tshirt often makes users dissatisfied. It seems that the answer can also be found through this. However, China still lacks a widely accepted underwear brand. Although Shu Ya is good, it takes a high-end route, and domestic brands such as Yikeshuang are cost-effective, but there is no popular concept support. The Fruit of Loom is a classic with both evaluation and fashion, and it has found a blank spot in the market positioning.

Recommend "Changsha Information Bar"