POP originally refers to a storefront promotion tool in commercial sales. Its types are not limited, but it is mainly displayed in the shop head, such as hanging tags, posters, small stickers, paper racks, display racks, paper piles, big signs, physical models, flags and so on. , all belong to the category of POP, whose main commercial purpose is to stimulate and guide consumption and enliven the atmosphere of shops.

POP is commonly used for short-term promotion. Its forms include outdoor signboards, exhibition boards, window posters, in-store tables, price lists, flags and even three-dimensional cartoon models, which are exaggerated and humorous and have strong colors, which can effectively attract customers' attention and arouse their desire to buy. As a low-cost and efficient advertising method, POP has been widely used.

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The principles of popular advertising:

1, simplicity: images and colors must be simple and clear.

2. Unity: The shape and color of the poster must be harmonious and have a unified coordination effect.

3, balance: the whole picture needs to have a sense of courage and balance effect.

4, sales focus: the components of the poster must be simplified, try to choose the key to express.

5. Surprise: Posters should be surprisingly innovative in form and content, and have a strong surprise effect.