PEST analysis refers to the analysis of macro-environment, also called macro-environment, which refers to all macro-factors affecting industries and enterprises.
Analysis of macro-environmental factors, different industries and enterprises will have different specific contents according to their own characteristics and business needs, but generally four external environmental factors affecting enterprises should be analyzed: politics, economy, society and technology. Simply put, it is called pest analysis.
Correlation deformation of PEST (analytical model)
Sometimes, extended forms of pest analysis are also used, such as sleep analysis and step analysis. STEPLE is the abbreviation of the following English words: social/demographic, technology, economy, environment/nature, politics and law.
In addition, geographical factors sometimes have a significant impact.