Levi's is one of the most famous brands in western America. 1853, LeviStrauss, a young Jewish businessman, tried to make a batch of trousers with low waist, straight tube and small hip circumference to deal with the backlog of canvas and sell them to gold miners in San Francisco. This kind of trousers is very popular because it is stronger and more wear-resistant than cotton trousers. Therefore, Li Wei simply opened a company specializing in the production of canvas overalls, and took its own name "Levi's" as the brand, and the myth of Levi's began.