RARE is an Italian clothing brand, which mainly deals in men's and women's clothes. The classic double-R logo is inspired by the urban structure of Venice, which is a metaphor for the image of "the city is surrounded by water, and the peripheral circular design symbolizes" the pearl on the Adriatic Sea ". The letter "R" has rich meanings: respecting/respecting multiculturalism, recycling/sustainable fashion, reshaping luxury aesthetics, Renaissance/humanistic art revival. The lion totem, which often appears in brands, comes from the symbol of the patron saint in Venice culture, representing strength and pride, but also conveying elegance and self-confidence.