Me and. Shanghai Metersbonwe Bang Wei Bang Wei Clothing Co., Ltd. and Shanghai Huafu Investment Co., Ltd. are the controlling shareholders of Shanghai Metersbonwe Bang Wei Bang Wei Clothing Co., Ltd. CITY, which is mainly aimed at urban white-collar workers aged 65,438+08-35, is a supplement and extension of "Metersbonwe Bang Wei" brand focusing on campus, and a further subdivision and extension of the consumer market.
Because in the past 13 years, the loyal young consumers trained by "Mi Bang Wei" will change their consumption habits and preferences as consumers grow older and enter the workplace, and launch a new brand "Me &；; "City" is to continue to grasp the consumer demand of customers.
Extended data:
Me and. Urban brand development:
In 2008, me and. The city was born.
2010 65438+1October 20th, Me &；; The city of official website was revised, and 20 10 spring and summer series was launched.
Starting from 20 10, we cooperated with Miyuki Hashimoto, a new Japanese illustrator, and launched four modern shopping bags with the theme of city. The first season Me &；; The theme of CITY20 10 spring and summer blockbusters is LA, and the other three models will be launched one after another during the year.
2010 April 2 1, Me &；; The official Taobao shop in the city was officially launched.
20 10 autumn and winter advertisement was shot by Abbey Lee and Orlando Bloom in London. Photographed by the famous photographer Emma Somerton.
Baidu encyclopedia-me&; city
Baidu encyclopedia -mecity