COS (Style Collection) is a high-end brand of Hennes & ampMauritzAB (H & ampm) Group. Following COS's successful opening of image stores in China, Hongkong and Central on June 28th this year, the brand announced that it will fully enter the China market this autumn, and the first image store in the mainland will be located in the newly opened Fangcaodi Shopping Center on Dongdaqiao Road in Beijing CBD.

COS is famous in Europe for its simple and unfashionable aesthetic design. Its low-key and novel fashion series not only emphasizes the actual wearing degree of clothing, but also brings unexpected surprises. COS (Collection of Style) is a brand-new fashion concept, which combines extreme attention to the details of garment design with pragmatic pricing, so that high-end fashion can be integrated into the mainstream.

As H &；; As a part of M Group, COS has certain advantages in financial resources and retail development. COS opened its first flagship store in Regent Street, London, England in March 2007. The brand has its own design and purchasing team. COS currently has 95 stores in 20 countries in Europe, Asia and the Middle East.

In addition, an online shop was opened in the 19 market. H&, a brand with the same name in the same group; Compared with M, COS is endowed with more design elements. At H&, the overall price is higher than H & ampm, which also opens the gap between the two.