Create background
Since the birth of video technology, the internationally popular short video is music video. But it is very difficult to shoot MV. Many people can pretend in front of the camera at will, and not many people can talk and sing in front of the camera anytime and anywhere.
Dubsmash's lip-synching performance mode creatively solves this problem. I have written the script for you through the audio line. You only need to perform, and the audio duration is very short, less than 10 second, which reduces the expression cost and increases the interest of the content, just because this low-cost content has become easy to spread.
There are two ways of entertainment: one is that I provide entertainment for you, and the other is that you do it yourself and entertain yourself. Dubsmash is a natural PGC+? video
20 16 Tik Tok went online and kept sharpening the knife until after the Spring Festival on 20 17, when I felt it had penetrated, I invested a lot of resources. The excellent data performance of the product made headlines quickly decide to comprehensively guide all kinds of traffic star BD promotion resources to this new project that can enhance the company's appearance.
Tik Tok quickly became a headline strategic product. Of course, the core algorithm advantages of headlines also apply to Tik Tok. From the beginning, an algorithm recommendation model was added at the product level to ensure the efficiency of content distribution.
Tik Tok's name has also changed in time. If it's also called A.me, maybe everyone doesn't know what it is, so it's much clearer to directly position itself as a music short video community for young people.
In the early days of Tik Tok's launch, it was questioned by the outside world that the UI design of copying Musical.ly Tik Tok was very similar in both interface and function. Both are short video social software, targeting young people.