With the development of Internet localized e-commerce, the connection between information and objects, online and offline has become increasingly close, and o2o is expected to become the next nugget of e-commerce websites. In fact, o2o combines offline business opportunities with Internet technology, making the Internet a front desk for offline transactions, and at the same time playing the role of promotion and trading. Then, what are the advantages and disadvantages of o2o compared with other e-commerce models, and what new opportunities will it bring to small and medium-sized entrepreneurs? Street Library Network is a brand-new comprehensive platform for O2O business community. Mainly using members to pay orders online and experience consumption in offline stores, relying on QR code identification technology to apply to all ground alliance businesses, locking consumer terminals and opening up consumption channels. Maximize the seamless connection between information and objects, online and offline, physical stores and physical stores, and create a brand-new win-win business model. "Authoritative data show that the total online retail sales in China in 20 10 was 600 billion, but this only accounted for 5% of the consumption of China residents, and most residents still chose traditional shopping channels for daily consumption," Pan said. "The future of e-commerce in China lies in fully tapping 95% of the potential market." Pan predicted that the era of e-commerce 3.0 with online to offline as the core and mobile Internet as the carrier has arrived. By 20 13, the street library network will cover 30~50 cities nationwide, with 65,438+10,000 ~ 200,000 allied merchants and an annual consumption of 40 billion yuan. Street library network has turned the traditional business flow into digital information flow and cash flow, completely opened up the online and offline obstacles and activated a huge blue ocean. In this regard, industry observers said that with the popularity of mobile Internet technology, the comprehensive platform of O2O business community represented by street libraries will become a new position for venture capitalists after the social craze and e-commerce craze! According to authoritative sources, "o2o is a general trend of localization and interaction". Whether you understand o2o or not, this market is being rapidly activated. Judging from the development of group buying websites, the online payment mode of online to offline purchasing offline goods and services and then enjoying offline services has also been confirmed to be quickly accepted by consumers. Therefore, after the group purchase completed the user education of o2o industry with the mode of low-price promotion, the charm of online and offline began to appear. According to insiders, online to offline will open a trillion-dollar market. The data shows that online consumption in the United States only accounts for 8%, and offline consumption still accounts for 92%; In China, the proportion is 3% and 97% respectively. Wang, a senior analyst at China E-commerce Research Center, said that online shopping accounts for only a small part of consumer spending, while restaurants, barbershops, dry cleaners, clothing customization and KTV, which are closely related to life, account for the largest proportion. These services are all available to consumers in physical stores. It can be seen that there are huge business opportunities to connect online customers with physical store consumption, and the online sales market of life services may have greater potential than that of goods. Edit this paragraph: personalized requirements from online to offline. What are the proud features of an online to offline with such a huge prospect that can be valued by the industry? Wang told the reporter of China Business News that the overall operation from online to offline will achieve a "win-win" effect. For local businesses, online and offline consumers need to pay on the website, and the payment information will become a channel for businesses to understand consumers' shopping information, which is convenient for businesses to collect consumers' purchase data, thus achieving the purpose of precise marketing and better maintaining and expanding customers. Increasing customers through online resources will not bring too much cost to businesses, but will bring more profits. In addition, online to offline reduces the dependence of merchants on the geographical location of stores to a certain extent, and reduces the expenditure on rent. For consumers, o2o provides merchants with rich, comprehensive and timely discount information, and can quickly screen and order suitable goods or services at affordable prices. For service providers, online to offline can bring large-scale and high-viscosity consumers, and then win more business resources. With the help of online to offline, vertical websites with huge consumer data resources and high degree of localization can also provide other value-added services for businesses. This win-win situation can be seen from an example. Zhuang Shuai, CEO of the space network just launched, said that the space network of online to offline, as a home product, adopts the model of "online sales+offline store experience". Behind this model is cooperation with Qumei and other enterprises with both brands and physical stores to ensure the smooth supply chain. Space Network cooperates with Qumei to distribute profits by deducting points or giving reserve price, and Qumei offline stores provide experience, distribution and after-sales service for Space Network. Under this cooperation mode, the operation of o2o and Space Network not only increased sales for service providers, but also provided convenience for online payment and offline shopping for users who need to experience furniture products, and also brought profits for themselves. In addition, o2o will provide a broader market for mobile payment and QR code providers. Wang Pengfei, CEO of Smart Snapshot Limited, a QR code service provider, is very excited about the popularity of o2o, because online payment and offline consumption will be very useful as accurate and convenient consumption vouchers. During the interview, Wang Pengfei picked up his mobile phone to show the reporter the QR code of the hot spring coupon he got online, and showed it to the merchants with his mobile phone. It only took five seconds to scan and complete the verification of offline consumption. "In fact, the QR code in the mobile phone has become a boosting tool for online and offline links from online to offline."