Paul smith's design is mainly based on the concept of simplicity and simplicity, and guests will never see paul smith launch some luxurious fashions or sensational novels. Paul smith once said that his clothes are designed for people, not fashion bridges. Paul smith only designed men's wear at first, and later introduced women's wear, which is very similar to men's wear in style, mainly simple and simple, and suitable for women in the workplace. In addition, color stripes are also the symbol of paul smith. Stripes composed of more than twenty different colors often appear in Paul's designs, adding color to paul smith's bland designs. At present, paul smith's products are all designed in Nottingham or London, and made of Italian, French and British fabrics in Britain or Italy, which is full of European customs. Due to the rapid expansion of paul smith, many peripheral products are entrusted to other companies for production and design, such as carpets, glasses and perfumes. In 2002, paul smith and Cappellini jointly launched the furniture series "Mondo Collection", and the following year cooperated with Maharam Furniture to design fabrics, which can be said to be a wide range.
Although paul smith can't become a professional motorcyclist, in 2005, he cooperated with motorcycle manufacturers to launch a motorcycle product series "paul smith Triumph", including limited edition motorcycles, jeans and motorcyclists' jackets, which can be regarded as the realization of paul smith's dream for many years. In addition, in the same year, paul smith and another sporting goods manufacturer Burton also cooperated to produce snowboards and related clothing "Burton Mark Thirteen Series". In addition, we also cooperated with Evian, a mineral water producer, to produce special water bottle packaging in paul smith, which can be said to be exquisite.
In fact, paul smith has long been a household name in many countries, and the brand has been sold in more than 35 countries. In Japan, there are nearly 200 branches in paul smith. Sir paul smith personally manages the brand development in Japan, including the location of stores, which shows the importance of the Japanese market to paul smith. Although paul smith, who is full of British colors, has not successfully integrated into American society, paul smith's determination to enter the American market can be seen from the fact that he opened his second American store in Los Angeles in September 2005. This store was opened in new york 18 years ago.
Paul smith, a British designer who started from men's wear, successfully broke the dull modeling of the traditional British gentleman and put strong printed patterns on his clothes. In addition, he has a keen sense of business and market, and often finds different units and brands to jointly launch cross-border series, including household goods, condiments, cars and mineral water. Even recently, he has got his hands on motorcycles, successfully spreading products to different classes and firmly occupying the leading position in the British design community.
Paul smith plays an important role in British fashion, but he is not as imaginative as most British designers. On the contrary, paul smith is a down-to-earth but creative designer. He is loyal to the fine tailoring of traditional gentleman's clothing, and is very successful with unique colors and prints, such as rose prints with a hint of English garden flavor and 24-color stripes like rainbow magic, which are not only integrated into the design of clothing and accessories, but also used as beautifully printed paper bags and become a major symbol of the brand.
Diversified products
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At first, it only opened a small shop in Nottingham, a small town in London. Up to now, there are 14 stores in Britain, with more than 12 series. Besides men's wear, women's wear and children's wear, there are also jeans, perfume, watches, glasses and household items. There are many kinds of products. Paul smith's contribution to the fashion industry for many years made him the first fashion designer to be knighted by the Queen of England in 2000. But when it comes to paul smith, the most admirable thing is his spirit of daring to try, cooperating with different units and brands to launch products other than clothing and accessories, thus opening up new business opportunities.
Paul smith's Top Ten Victory in 2005
Paul smith and British motorcycle manufacturer Triumph jointly launched a limited edition motorcycle, which caused a sensation in this city recently. PS designed 9 bonneville T 100 hand-painted motorcycles for Triumph. Naturally, there are many classic 24-color stripes, a British flag in British color, and a black and white grid for racing flags. Each one is unique and will only be exhibited and sold in PS stores in Britain, France, Italy, the United States and Japan. In addition, there are two motorcycles with a limited number of 50 vehicles in the world, and Hong Kong is equipped with 1 vehicle, worth HK$ 8,000. Hong Kong fans are finally blessed. In addition to motorcycles, Triumph is also introduced by paul smith clothing and accessories series. Triumphal signs and motorcycle patterns appear from time to time in the design, which makes the whole city set off a motorcycle boom.
Top Ten Evian in paul smith in 2005
This year, paul smith and Evian jointly launched a limited edition mineral water. PS integrates his favorite riding sports into Evian's snowy mountain paper. The back paper is a row of single teams marching on the continuous mountain road, which is more exciting than the front paper. Unfortunately, this mineral water will not be sold in the market, but will only be used in PS public activities and displayed in PS stores in France and Britain.
Paul smith X Eboy in 2005
This spring and summer, paul smith invited Eboy, a German graphic design group specializing in pixel art, to launch a series of accessories printed with London faces. Eboy depicts the famous landmarks in London in pixels, such as the Tower of London, Piccadilly Circus and the Millennium Dome, as well as authentic black old taxis, red double-decker buses and mailboxes. Products include cloth shoes, canvas bags, wallets and notebooks.
1998 paul smith x mini
Paul smith is also a big fan of Mini Cooper. 1998, PS introduced the mini paul smith called Art Car. The car body is painted with 24 stripes, which makes it feel awesome to drive in the street. Unfortunately, it only applies to Britain and Japan.
The development of paul smith
1970 opened a shop in Nottingham, London.
1976 exhibited the first paul smith menswear collection in Paris.
1979 The first exclusive store in London settled in Covent Garden.
1984 signed a franchise contract with Japanese company C.Itoh to open up the Japanese market.
1987 The first exclusive store in new york is located on Fifth Street.
1990 hong kong store opens.
199 1 won the British Industrial Designer Award, opened 60 stores in Japan and launched a children's wear series.
1993 Sub-line R. Newbold Store opened in London, and launched paul smith women's clothing series.
1995 launched a series of glasses, watches and travel bags, and was awarded the C.B.E medal as a contribution to the fashion world.
1998 paul smith women's collection appeared at the London Fashion Show and launched the mini paul smith.
He was knighted by the Queen of England in 2000.
In 2003, he won the British Style Award, the annual men's design award and the women's design award.