With the rapid development of social media, the dissemination of information has become more flat and real-time. Fashion Week, which once stood high, has become approachable under the impetus of various social software. The business model of "see and buy" gives consumers more rights and brings infinite possibilities for fashion week. Commercialization seems to be a trend in the development of Fashion Week, and we can see more traces of business both in the design itself and in the development path.
However, social media has also pushed the superficiality of fashion to the extreme. Whether fashion depends on social media to some extent, but the meaning behind fashion culture has been ignored. After watching 20 19 Spring/Summer Fashion Week, we can't help asking, are more and more similar styles a tribute or a plagiarism? Does excessive commercialization stifle the fun of fashion? Does the "one-time purchase" model affect the development trend and discourse power of fashion industry? The emergence of fashion bloggers and other media has made Fashion Week a carnival of social media, and fashion brands have been pushed to the Internet by the tide of science and technology. Brands began to embrace business, but gave up the connotation of fashion design. Under such great changes, does the significance of Fashion Week still exist? Before re-examining this issue, let's briefly review the past life of Fashion Week.
A fashion show usually lasts only 20 minutes, but it has the ability to take the audience into another world. It can be seen that the charm of fashion show lies not only in the display of clothes, but also in the sublimation of designers' extraordinary career.
19 At a fashion show in the 1960s, Charles Frederick Worth, a Paris designer known as the "father of high fashion", put forward the idea of showing fashion on live models. Like other fashion designers of that era, he launched his own collection at Langxiang Racecourse. Although it is not a real fashion show, it has become the beginning of a fashion show.
1943, New York Fashion Week kicked off. Until then, American fashion has been dominated by European designers. However, because the American media could not travel to Europe during the war, it became an opportunity to promote local talents, including Norman Norell, the pioneer of minimalism. Since then, new york's fashion show has continued to this day, and now it has become one of the important parts of the four major fashion weeks.