The advertisement of bus body is the advertisement information displayed by using all or part of bus body as media space. Early car body advertisements only advertised on the sides, tail or head of the car body. Now it has spread to the whole body. Bus body advertising belongs to outdoor advertising media, which has the remarkable characteristics of dynamic mobility. Bus advertising media is a kind of high-frequency mobile advertising media, and its effect of transmitting information is obvious, especially when it travels to and from the main streets in the city center and advertises on both sides of the vehicle or at the front and rear of the vehicle, its coverage is wide. Advertisers can repeatedly convey information to the public with the help of such advertisements, and the advertising effect is particularly strong. Bus advertisements have the advantages of full-day exposure, high repetition rate, high reading rate and low cost.