Looking back on history, the international brand women's clothing market has developed for more than one hundred years, and the growth of women's clothing brands in China began in the late 1980s. Although it started late, it developed rapidly. In the development history of more than 20 years, brand enterprises in many market segments have emerged, such as casual wear, high-end women's wear, young girls and young ladies, and fast fashion.

China's high-end women's wear brand appeared after 1900, and now it presents the development pattern of big market and small brand, and the brand effect is far less than that of men's wear. At present, the domestic leading brands on the market are basically made between 1990 and 2000. After 10 years of development, they have gradually established their own brand image and style, and their market share is increasing day by day, but overall, there is still a lot of room for growth.

According to the Report on Market Demand Forecast and Investment Strategic Planning of China Women's Wear Industry in 20 13-20 17 released by Prospective Industry Research Institute, the market size of high-end women's wear in China showed an increasing trend year by year in 2008-20 12, and the growth rate declined after several years of rapid growth. In 20 12, the market size of high-end women's wear in China reached 86.7 billion yuan, up 18% year-on-year. In 20 12, the growth rate of high-end women's wear market decreased by 2 percentage points compared with the previous year, and the short-term pressure improved for a long time.

International experience shows that when the income level of residents rises to $3,000, the consumption structure will change greatly. In 20 12, the per capita disposable income of urban residents in China was 24,565 yuan, exceeding 3,000 US dollars, and a new round of consumption structure changes was taking place. At present, China's clothing consumption is undergoing the following changes: the awareness and preference for brands have increased, and the consumption level has continued to increase; Began to try luxury consumption, and the demand for fashion and personalization was further enhanced; Begin to pay attention to consumer feelings and services.

Therefore, although the growth of high-end women's wear has been affected by macro-economy in recent two years, with the continuous improvement of national income, especially under the influence of celebrity effect, women's wear brands in China, especially high-end brand women's wear, will usher in good development opportunities and huge growth space.

In the next few years, China high-end women's wear will gradually survive the fittest, the number of brands will gradually decrease, the brand concentration will gradually increase, and the market share of excellent brands will continue to expand.

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