Current location - Plastic Surgery and Aesthetics Network - Clothing company - As the operator of a clothing enterprise, how to choose a consumer group as the target market of the enterprise?
As the operator of a clothing enterprise, how to choose a consumer group as the target market of the enterprise?
Judging from the current sales situation of the clothing market, youth and tight-fitting, chic and leisure, fashion and individuality lead the trend of the domestic clothing market and become the leading products in the clothing market. Especially for young women under the age of 30, the market supply is sufficient. If you want to buy satisfactory clothes, you can easily buy your ideal clothes without spending too much time and visiting many shopping malls, and so can men's wear and children's wear. Middle-aged and elderly women over 45 years old are a special consumer group, and the clothes they consume are generally relatively large and loose. However, at present, there are too few clothing sources, styles, specifications and models suitable for middle-aged and elderly women in the market, and the market is relatively depressed.

Thinking:

If you are the operator of a clothing enterprise, which consumer group will you choose as the target market of the enterprise? What impression do you give to consumers in the target market? Why? (The company background is free to play)