Poloby Ralph Lauren and Ralph Lauren, two brands owned by Ralph Lauren, have created the sales field of high-quality fashion in the world, and continue to carry forward the glorious image of famous designers Ralph Lauren and Ralph Lauren brands.
Extended data:
First, the brand profile:
Ralph Lauren's "American Classic" brand in fashion. RalphLauren is a high-taste fashion brand with a strong American flavor.
The style is highly stylized, which is the same feature of Ralph Lauren's two famous brands "Lauren Ralph Lauren" (Ralph Lauren Women's Wear) and "Polo Ralph Lauren" (Ralph Lauren Polo Men's Wear).
In addition to fashion, Ralph Lauren brand also includes perfume, children's wear, home and other products. Ralph Lauren outlined an American dream: a long lawn, crystal antiques and a famous pony. Ralph Lauren's products: whether it is clothing or furniture, whether it is perfume or utensils, cater to customers' yearning for a perfect life in the upper class.
Or as Ralph Lauren himself said, "The purpose of my design is to realize people's dreams-the best reality imaginable."
Second, the background story:
Ralph Lauren was born in an ordinary American working family on1June, 939+141October. His parents are Jewish, his father is a painter and his mother is a standard housewife. Judging from his family background, he has almost nothing to do with clothes.
However, Ralph Lauren's sensitivity to clothes can be said to be innate. I have been playing the splicing game of clothes since I was a child, and I have integrated military uniforms and denim clothes, so that clothes have a story behind them;
Ralph Lauren's appreciation of leather also existed in his childhood. Every time after school, the children go out to play, but Ralph Lauren has been working, in order to buy his favorite clothes and cultivate his interest in clothes, so as to develop into the clothing industry in the future.
When he graduated from high school, he wrote down his wish in the yearbook: to be a millionaire. In the future, Mr. Ralph Lauren proved that he realized his desire to become a leading leisure brand in the United States and created his own fashion kingdom.
Ralph Lauren didn't major in fashion design. His first job in the fashion field was as a tie salesman in Boston. At that time, the color of ties was the same dark black, nothing new. By chance, Ralph Lauren won the opportunity to design a tie.
He made a great innovation in the appearance of the tie, which not only doubled the width, but also made the color more colorful. He also doubled the price, but it turned out to be an unexpected sale, which brought up the fashion trend at that time. This wide tie series is Ralph Lauren's first work named after Polo.
References:
Baidu Encyclopedia-Ralph Lauren