First of all, we should think about the advertising language of the product. Second, we must locate who the products are sold to, which age group is the mainstream consumer group, how much the price is, what kind of female income consumer groups are satisfied, and which first-tier cities are sold to. Third, find product highlights, focus on product brands, and find benchmarking brands to compare marketing strategies. Fourth, topic hype, VI design, online and offline promotion, graphic video, soft text combination, market feedback data constantly updated and adjusted. Fifth, after-sales service, the first time feedback, good products, after-sales service to keep up, leaving word of mouth, friends circle fission marketing.