G & amps is an international brand owned by Greer Schafe Fashion Co. , Nordic limited. Its full name is Greer Schaff. In the mid-1960s, rock and roll, as a brand-new music form, swept the world and began to influence generations of passionate people and young people with dreams. In a small town in northern Europe and Norway, there is a clothing workshop that specializes in designing and performing costumes for local folk rock bands, street performers, punks, etc. These costumes became famous with these underground bands and punk rock singers, and they also became the favorite of these rock singers, and were named Greer schafe because of their rough experiences and their life dreams. This is the origin of Greer Schaff.
The first "art cowboy" swept Europe.
As a fashion art brand with Nordic style, Greer schafe has been drawing inspiration from Nordic street art, music and all contemporary things, transcending the limitations of various established frameworks and interpreting personal style. It is not only an affirmation of freedom, but also the truest expression of unprecedented contemporary urban style. Today, Greer schafe has been abbreviated as G&; S and form a symbol, which is popular among many young fashionistas in Europe and America. With innovative style, rich design concept and unique personalized fashion inherited from Nordic culture, G & ampS injects the unique taste of men's wear with Nordic music and artistic spirit under the style of respecting tradition but not being bound by tradition. G & amps' innate unique cultural connotation, unique style formed under the worship of street life art and divergent thinking creativity have brought a unique new atmosphere to the clothing industry. The rough and simple style reveals exquisite luxury in the details, G &；; S restores the plasticity of the body and shows the randomness, self and freedom under the release of personality, G &；; S makes good use of contrasting colors and draws lessons from the details of clothing tailoring to construct a relaxed dress modification version of clothing, enriching the overall fashion sense with exquisite accessories. At the same time, it skillfully incorporates Nordic artistic and cultural elements: Gothic unique patterns, Nordic music artistic elements, Nordic aesthetic architecture and other nostalgic and retro elements. The first "artistic cowboy" is highly praised by many European consumers for its special fabric material, strong body shaping effect and strong Nordic color, and is popular in Europe.
G & amps brand globalization strategy
G & amps is now headquartered in Oslo, Norway. After entering 2 1 century, G&; The United States began to implement the brand globalization strategy, and successively set up branches in the United States, Italy, Britain, Canada, France, Sweden, Denmark, Finland, Iceland and other places. G&S Art Life Museum was established. In view of the characteristics of target consumers, such as liveliness, independence, concern for human life, and concern for fashion and environmental protection, S has carried out extensive brand communication and promotion, and often sponsored many activities related to music art as the first fashion brand in Nordic fashion art, blending into the cultural scene of irregular communication of Nordic music art and inspiring new impetus to each other.
The Asian market is G &；; G& as an important part of S brand globalization; S brand dealers are all operating. In 2009, G & amps set its sights on the China market as a new starting point of brand globalization, and finally set up a branch in Shanghai, China, which was operated and managed by Shanghai (China) Jiesai Fashion Co., Ltd. and managed by the famous fashion promotion agency Noah International Brand Marketing Consultant.
The brand "G & amps" has landed in the domestic market, fully relying on its international brand influence and rich experience in high-end clothing operation, and centering on the core competitiveness of the brand "Nordic Fashion Art Essence", it has created a Nordic art fashion brand that not only inherits Nordic "music, art, humanities" and life aesthetics, but also integrates China consumer groups and aesthetic tastes.
G & amps brand will bring new impact to China clothing industry and inject new fashion blood into China clothing brand market. While at G&, we also expect G & amps to go further and further on the road of China, and shine more and more on this road to complete G&; S's brand globalization strategy makes G&; The brilliant brand of S has made the fashion dream of people who love Nordic art and culture come true.