1。 The requirements for opening a store are different: Wuliangye specialty store is registered by the manufacturer, and only Wuliangye series can be sold in the store. Manufacturers have a certain fee support for specialty stores every year, which is the same as that of agents. They purchase goods directly from manufacturers, and the sales are refundable, so it is unlikely to have money to open them. The flagship store is different. You can open one if you have money, but the product is genuine. For example, the proxy can open itself.

2。 The registered capital of the applicant company is different: the application for Wuliangye specialty store must be made in the name of the company, with the registered capital of standard store not less than 500,000 yuan and flagship store not less than 654.38+00,000 yuan.

3。 Liquidity requirements are different: the liquidity of standard specialty stores is not less than 700,000 yuan, and that of flagship stores is not less than 2 million yuan.

4。 The offline retail system is different: Wuliangye flagship store includes two retail systems: physical store and app: consumers can place orders in APP, which are delivered by nearby physical stores. According to the distance, the fastest delivery time is 19 minutes. In addition to providing online ordering service, app also has the functions of product display, brand promotion and consumer interaction. There is no APP system in the specialty store, which only supports physical store sales.

5。 The service content is different: the flagship store contains a lot of content, and the specialty store only sells it. Flagship stores not only sell, but also provide other services.

Extended data:

As the owner of Wuliangye, you need to master the authenticity of Wuliangye, which can be distinguished from the following aspects:

1。 Anti-counterfeiting identification

(1) Wuliangye's new generation special anti-counterfeiting logo is made of special disposable materials. Under the natural light, you can clearly see the red "Wuliangye" pattern printed on the anti-counterfeiting logo. The red color of genuine logo is natural and the color depth is moderate; The golden part is very bright, and the English letter "SP" is printed on the brightness. Change the angle of the bottle and letters will appear and disappear. At the same time, the logo is smooth and delicate with gold particles, and there is also the word "W" sprayed by laser and the factory emblem of Wuliangye Distillery. When the bottle rotates, the genuine "W" and the factory logo will appear alternately, but the fake will not.

(2) The coating area of the code anti-counterfeiting mark can be scraped off, and the scraped anti-counterfeiting coating has a 22-bit anti-counterfeiting code. The 22-digit inquiry number is different from the outer packaging. You can log on to Wuliangye's inquiry network or call.

2。 Trademark recognition: The striking three characters of Wuliangye are used as special symbols. The bottom of the trademark pattern is inlaid with yellow ears of grain, and all ears of grain are covered with red. The word "Wuliangye" is slightly raised on the back of the trademark, and the factory date is printed, which can be clearly seen through wine and bottles.

3。 Identification of bottle cap: Wuliangye bottle cap mainly includes plastic cap, three-proof cap and high-proof improved cap, with bright red color and good finish. The cap is flat and smooth with the words "Wuliangye" printed on it, and the three-proof and high-proof improved cap has a metal pull ring. The bottle cap of genuine Wuliangye also has the anti-counterfeiting mark of PET polyester box, and the inner cover cannot be restored after tearing. This is also an important method to distinguish the authenticity of Wuliangye.

4。 Certificate appraisal: The certificate used by Wuliangye Winery is thick, printed with a gold card, with clear patterns and characters on the front and the seal of the quality inspector on the back. The false certificate paper is rough, the printing is fuzzy and the color is dim.

5。 The real Wuliangye will meet the above appraisal requirements.