If you want to do animation-related work in China, it is not difficult to get employment, because this industry is still a sunrise industry in our country, and because the industry is not mature, there is a great demand for talents. But what can I say? At present, the domestic system restricts the development of China's cultural and creative industries to a great extent, and there are great problems in the subsidy mechanism, which directly leads to the low quality and high quantity of cultural products. (Just like soap operas and single-theme animations limited to Chinese style) As the film cycle is prolonged, the overall quality of the works will inevitably decline. But this is understandable. After all, whoever goes out to work doesn't want to earn more money to eat, even the employees in the cultural industry. However, this is extremely unfavorable to the development of cultural industries. In addition, the domestic film and television censorship system also greatly limits the diversity of film and television themes. Therefore, from the current situation, the future of China animation industry is not optimistic.
Moreover, the domestic investment in animation-related education is seriously insufficient (in fact, so is the overall investment in education), the hardware conditions have not kept up with the contemporary needs, and the curriculum arrangement is often unreasonable. Directly caused the phenomenon of talent shortage.
If you want to broaden your horizons and learn more in the animation field, it is better to go abroad for further study, provided that you choose a country with a mature animation industry. Of course, this choice will also have disadvantages: the talents in mature developed countries are always in a state of saturation or near saturation, which means that it is difficult to continue to develop in the industry without certain strength, and the competition will only become more intense. So everything depends on your personal choice and destination. 17
The development speed of animation industry in China has obviously accelerated, and it has become a big country in the world animation industry. Compared with Japan, the United States and other animation countries, it still lacks advantages, and quality marketing is still not in place.
Panoramic carding of animation industry chain
The animation industry includes not only comics and animations, but also peripheral fields such as games, clothing, stationery and toys derived downstream, secondary social platforms and content exchange communities. A complete animation industry chain can be divided into three links: content production, content dissemination and derivative realization.
The main participants in upstream content production are cartoon writers, animation studios and animation production companies, and the representative enterprises include Summer Island, Orpheus Entertainment, the striped house under Light Media, and Oriental DreamWorks.
The content communication in the middle reaches includes four channels: cinema line, TV station, online comic platform and online video platform, such as CCTV Children's Channel, Golden Eagle Comics, Watch Comics, Tencent Animation, Bi Li Bi Li, and iQiyi.
The realization of downstream derivatives can be divided into two parts: the development and sales of physical derivatives and the development and operation of pan-entertainment content. The representative enterprises of physical derivatives development and sales are POP MART, Wanchao Planet, Bi Li, Bi Li, etc. The development and operation of pan-entertainment content includes Reading Group, tencent games, Penguin Film and Television, etc.
Regional heat map of animation industry chain: concentrated in the eastern region
From the perspective of regional distribution, there are many areas where China animation industry is recognized by the state, including East China, North China and South China, all of which belong to the economically and culturally developed areas in the east.
The provinces with more animation listed companies are Beijing, Shanghai, Zhejiang and Guangdong. , also located in the economically developed eastern region, has a better cultural consumption environment, stronger residents' cultural consumption will and more perfect policies.
Distribution map of representative industrial bases of animation industry
With the continuous warming of the animation industry in China, many national animation bases have blossomed all over the country. At present, China has a national animation and game industry revitalization base established by the Ministry of Culture, a national animation and creative industry base planned by the General Administration of Press and Publication and a national animation and creative industry base approved by the State Administration of Radio, Film and Television.
The eight animation bases established by the Ministry of Culture are: National Animation and Game Industry (Shanghai) Revitalization Base, National Animation and Game Industry (Sichuan) Revitalization Base, Dalian Animation Corridor, National Animation and Game Industry (Hunan) Revitalization Base, National Digital Entertainment Industry Demonstration Base (Zhejiang), Wuxi National Animation and Game Industry Revitalization Base, Changzhou Digital Entertainment Industry Demonstration Base and Heilongjiang Animation Industry (Bungalow) Development Base.
Operation of representative animation enterprises
From the business overview, with the development of China animation industry, most enterprises have simultaneously laid out content production and derivative realization business; Leading enterprises have realized the layout of the whole animation industry chain, and the derivative business has transformed from simple clothing, toys and other products to cultural tourism industry; The audience gradually expanded from young children to all ages. Nezha, Legend of Deification and other animated films released by Light Media have made considerable box office achievements. However, there are still many animation companies whose audiences are mainly young children, such as Xiangyuan Culture, Huaqiang Fante and Tom Cat.
The latest investment trends of animation representative enterprises
With the rise of secondary users and the removal of a large number of pirated works, animation companies have begun to receive a lot of attention from capital. 202 1 Major investments and mergers and acquisitions of representative enterprises in China animation industry are as follows. From the investment trend, Bi Li, Tencent Holdings and other multi-business enterprises have invested heavily in animation production and game production enterprises to accelerate their entry into the animation industry; Xiangyuan culture continues to lay out the derivative industries of cultural tourism; POP MART and Yuewen Group invested in the secondary e-commerce platform and sharing platform to further derive the industrial chain. The investment fields representing enterprises are all over the middle and lower reaches of the industrial chain, and industry integration and animation industry are the general trend.
—— For the above data, refer to Foresight Industry Research Institute's Analysis Report on Development Prospect Forecast and Investment Strategic Planning of China Animation Industry.
Ok, you can go and have a look.
Bright moon in Qin dynasty,
Big fish begonia,
Assassin 567
Bad guys and so on. It is a qualitative leap compared with before.
It may be that I have watched too many Japanese people, and I feel that the picture quality of the country people is rough and dull, and there is no beauty. The plot is a bit bloody, and many loopholes are low in the animation. Animations such as the bright moon in the Qin Dynasty in Douluo mainland look awkward, but they feel unreal.
I have to say that in recent years, Guo Man's industry has developed very rapidly, with hundreds of animations produced almost every year, and the speed of animation has almost caught up with that of Japanese.
However, at present, high-volume animations generally tend to be younger. How can I put it? At present, the main groups in Guo Man are primary and secondary school students, which will be a bit embarrassing when they get older.
However, I believe that in 5~ 10 years, when these people who care about the country and enrich the people will go to society, the country and enrich the people will gradually become a part of China culture.
The quality of domestic animation has not kept up with that of Japan, partly because of financial reasons, but mainly because there are more people watching animation in China and fewer people creating it. The same is true of education. If the age is classified, it may be beneficial to the development of animation.
According to the "20 17 White Paper on the Internet Animation Market in China", the animation industry in China has reached150 billion in 20 17, accounting for 24% of the total output value of 630 billion entertainment industry. In other words, the animation industry in China is gradually emerging.
At the same time, from the "20 19-2025 China Animation Derivatives Market Analysis and Industry Survey Report", in recent years, with the secondary market demand and government policy guidance, the secondary industrial chain will also increase year by year, and the scale of animation derivatives will also increase year by year. In 2009-20 16, the market scale of animation derivatives in China has increased from 129 billion yuan to 45 billion yuan. The data of this scale change can also be seen from the side that the output of animation industry products is also very large.
However, the Report of 20 17-2022 China Animation Industry Market Development Status and Investment Prospect shows that consumers' eyes were still biased towards non-domestic animation. Can't such a large output meet the needs of domestic consumers? Such a large quantity should be in a state of oversupply, but in fact it is still in short supply. There is only one reason, the output is there, but the quality is obviously not much.
With the continuous improvement of living standards, consumers' aesthetic level will be further improved, and low-quality animation products will obviously not be recognized by consumers. This is only one aspect. General low quality will also lead to high-quality original animation is difficult to appear, difficult to survive!
If you want to produce high-quality products, you must have patience and energy. Compared with the animation industry, the funds to be invested will also increase. If the products produced can't keep up with consumption for a long time, the number of original enterprises will gradually decrease.
However, domestic animation works will only be loved by the people if they are combined with China's excellent traditional culture.
Summary: At present, there are still not many high-quality domestic animations, and the enterprises that make high-quality domestic animations have many difficulties in survival, which leads to the need to hire high-quality talents and the consumption of funds. If you can afford it, you can't keep your salary.
However, I believe that under the guidance of the country and the efforts of original animation enterprises, the domestic animation industry will get better and better, and I hope those original animation enterprises can persist in this difficult period.
Compared with previous years, the development of animation industry in China has obviously improved in content, music and technology. In recent years, the animation industry in China has also developed rapidly. However, it has to be mentioned that the domestic animation consumption market is still dominated by Japan and European and American countries, and domestic original animation is only a minority. On the one hand, the concept of Chinese people generally believes that "animation is for children", so the development lags behind; On the other hand, China local animation started late, and getting up early did not get the attention of relevant departments. However, in recent years, with the support of national policies, various animation bases, animation teaching and research bases and animation exhibitions have been established accordingly, and the demand for animation talents has also increased compared with previous years.
The attention of the relevant parts of the country has made the animation industry enter the sight of Chinese people, found business opportunities in it, and joined it one after another. Therefore, there is a problem of pursuing output and lacking quality in rural areas; It is not uncommon for the animation industry to make money now. Of course, this does not mean that the domestic animation industry is like this, and some excellent animation products have gone abroad.
Unlike Japanese anime, Japanese anime is targeted. For a certain age group, there is a corresponding animation supply. In China, as far as I know, animation products in recent years are mainly aimed at teenagers, and the market consumption potential has not been stimulated.
Since the landlord said that he would learn animation, it must be out of hobby. The current scene is that not only the animation industry in China has developed, but also some animation peripheral products have been brought into play accordingly. China has a huge market of 30 billion yuan every year.
If the landlord wants to be a talent in this field, it is recommended to go to a school with a better major. Otherwise, it is easy to spend money without mastering technology.
The concept of animation is different from that of general comics. Animation is a comprehensive art, and it is an artistic expression that integrates painting, comics, movies, digital media, photography, music, literature and many other artistic categories. /kloc-originated in Britain in the first half of the 9th century and flourished in the United States. China animation originated in the 1920s. Animation is a young art, and it is the only art with an exact date of birth. 1892 10/28 emir? Renault showed an optical film to the audience for the first time in the famous Glavan Wax Museum, marking the official birth of animation, and Emile? Renault is also known as the "father of animation". After 100 years' development, animation art has a relatively perfect theoretical system and industrial system, and is deeply loved by people with its unique artistic charm.
China has a vast animation market, the animation industry itself has a huge market space, and the market space of the derivative industries of the animation industry is even bigger. China animation industry has a huge development space, with an output value of over 100 billion. As a new cultural industry, animation design has only developed for more than ten years. With the development plan of animation industry in full swing, "Animation Capital" has been built one after another. Beijing began to focus on building a world-class animation industry center; Shanghai, Guangzhou and Fuzhou have initially formed an industrial chain mainly consisting of online games, animation, mobile games, stand-alone computers and games. These have directly led to the upper position of the domestic animation market.