In product selection, we can try to choose some products with lower product cost. According to the data of dataeye-edx, the cost of goods with good sales recently, such as suspenders, fixed top stickers, car accessories and preserved eggs, is not high.
For example, the cost of preserved eggs is about 7 yuan a catty (data from Baidu Post Bar). 1g = 0.002kg, which means 7 yuan can buy 2000g eggs. There are 20 pieces in the picture, each of which is about 65g.
About conversion, there are about 30 preserved eggs in 2000 grams of eggs, which is 1 kg. The cost is 30 yuan in 7 yuan and 20 yuan in 25 yuan. The profit per kilogram is around 30 yuan.
Of course, the level of profit is not only related to the product cost.
The choice of advertising channels will also affect the profit level.
Method two? Reduce the cost from the choice of delivery channels. Now the traffic is getting more and more expensive, especially those big platforms with large traffic, such as Tik Tok WeChat. People are crowded and sticky, so they are naturally more popular with advertisers. If the advertising bid is not raised properly, it is difficult to increase the stack vector.
In other words, if you want to have a high display volume on such a large platform, you must reduce the profit rate and improve the advertising bidding. Even the advertising investment in the early stage may be greater than the income.
Therefore, in order to pursue profits, it is necessary to appropriately narrow the choice of distribution channels. Avoiding competitive channels and choosing a platform with small traffic but vertical users can often have good results.