Current location - Plastic Surgery and Aesthetics Network - Clothing company - Team culture of Liverpool Football Club
Team culture of Liverpool Football Club
The traditional uniforms of Liverpool teams are red and white, but in the early days of the team's establishment, when the team took over Anfield Stadium from Everton Football Team, it inherited Everton's blue and white. At that time, their home jerseys were almost the same color as Everton. By 1894, Liverpool teams began to use red shirts and white shorts as home game uniforms.

It was not until the mid-1960s that Liverpool began to wear red home jerseys. Liverpool's away jerseys are traditional white shirts and black shorts, and sometimes yellow. However, on 1987, the team introduced a gray uniform, which was used until the team's centennial season 199 1-92, and then it was replaced by a set of green shirts and white shorts. In the 1990s, after a series of changes in away jerseys of different colors, including gold, navy blue, bright yellow, black gray and light brown, the team's away jerseys appeared alternately between yellow and white. It was not until the 2008-2009 season that they put on the gray uniforms again.

Since 2006, Adidas has replaced Reebok as the supplier of Red Army jerseys. Because of this, this famous sports brand pays 6,543,800+million pounds of sponsorship fee to Liverpool every year. Adidas designed the jerseys for Liverpool during 1985- 1996. The jerseys of the team were also designed by two other companies, namely umbro (before 1985) and Reebok (1996-2006).

Liverpool is the first English professional football club to print the sponsor logo on its uniform. They reached an agreement with Hitachi on 1979, and Hitachi's logo appeared on their uniforms. Later, their sponsors included Crown Paint, Candy, Carlsberg and Standard Chartered Bank. Among them, the contract signed with Carlsberg 1992 is the longest contract in the top football league in England. The contract with Carlsberg will end in the 20 10-20 1 1 season, and the sponsor Standard Chartered Bank will replace Carlsberg.

20 1 1 On April 22nd, American sporting goods manufacturer "Warrior Sports" will replace Adidas as the sponsor of the Red Army in New Jersey. This American brand pays 25 million pounds for the sponsorship of the Red Army every season, which is more than twice the amount sponsored by Adidas. This also allows Liverpool to surpass the annual contract of 23.5 million pounds signed by Manchester United and Nike and become the team with the highest income from jersey sponsorship in the Premier League. After getting this jersey sponsorship contract, plus the previous contract with Standard Chartered Bank to advertise jerseys on the chest of 20 million pounds a year, Liverpool's jersey revenue will reach 45 million pounds every season. 20 15- 16 season home jerseys

The jersey is still in the traditional red color, with the logo of New Balance, the logo of Liverpool and the logo of the sponsor Standard Chartered Bank. The jersey is designed with a round neck, and the checkerboard stripes on the jersey are very eye-catching. The design was inspired by the red and white mosaic pattern formed by the Red Army fans gathered in the grandstand holding the team's flag and scarf on the match day.

Inspired by the loyal fans of Liverpool Football Club, checkerboard jacquard is the core element in the jersey design, which symbolizes the red and white plaid flags and scarves waved by fans on the court, which has great visual impact. 20 15- 16 season away jerseys

Taking white as the main color of the jersey design, it inherits the eternal aesthetics and continues the classics. The gradual grid jacquard design reflects the calm and restrained temperament, and the collar and cuffs are emphasized in red, conveying the enterprising spirit of Liverpool Football Club.

Silicone material with a 360-degree edge and no dead angle modifies the athlete's body shape. This material is also used in ball pants and socks. The jersey adopts new sewing technology, which reduces unnecessary seams and improves wear resistance. The prominent print pattern strengthens and stabilizes the core area, and the club logo in the center of the hem injects vitality into the jersey. 20 15- 16 season second away jersey

The design of the jersey adopts almost all-black tones and inherits the characteristics of the previous jersey. This design also echoes the "reckless" theme activity between New Balance and Liverpool Football Club, expressing the love of the team and fans for the club.

The logo of the Liverpool team on the jersey is still a bird of prey, and the abbreviation of Liverpool Club is embroidered on the bottom, while 96 and torch are still embroidered on the back of the jersey to commemorate the victims of the 1989 Hillsborough incident.

The mesh design under the armpit is helpful for air circulation, and the double-needle sewing technology of the hem and cuffs can reduce friction and prevent injuries. The most striking symbol of Liverpool is the bird on the shield. Above the shield is the famous Shankly Gate, engraved with the classic Liverpool hymn "You will never walk alone". The flame pattern on both sides of the team emblem is to commemorate the Hillsborough tragedy. The club hopes that the fire will burn forever and the team will be with the victims of the tragedy. 1892 at the bottom indicates the team building time. At the same time, Liverpool is the first professional club in Britain to print the sponsorship logo on its jersey.

Main entrance: You will never walk alone.

Liverpool's team song is You'll Never Walk Alone. This song originated from Broadway musical "Carousel", composed by richard rodgers and written by Oscar Hammerstein, and later included in their album by Liverpool musician "Gerry and the Leader".

Since the 1960s, Liverpool fans have sung this song in unison at Anfield. On August 2nd, 1982, in memory of bill shankly, the title of the team song was "moved" to the gate of Shankly. Later, the Shankly Gate with the words "You will never walk alone" became part of the Liverpool team emblem. Liverpool's first game was in Lancashire League, and finally Liverpool beat Wharton 8-0. Ian Callahan, who made the most appearances, made 857 appearances for Liverpool from 1958 to 1978.

It also maintains the record of the most appearances in the league-640 games. Ian Rush scored the most goals. He scored 346 goals in two periods at Liverpool (1980 to 1987, 1988 to 1996).

Ian Rush is the player who scored the most goals in a single season. He scored 47 goals in the 1983-84 season. Roger hunt holds the record of scoring the most goals in the league (245 goals). 196 1-62 season, hunter scored 4 1 in a single season, creating a team list.

Ian rush and robbie fowler. Gordon Hodson, who scored the most hat tricks, ranked third in the team's top scorer list with a total score of 24 1. He holds the record of 17 hat tricks. Robbie fowler performed the fastest hat trick. In the 1994-95 season against Arsenal Football Club, it took only 4 minutes and 32 seconds to score three goals. Gerrard scored the most goals in Europe, and scored 34 goals to win the biggest score. Liverpool's biggest victory took place in 1974. In the game against Stormgast, the Norwegian Premier League team,1/kloc-0 beat the opponent's biggest league score. The biggest score in the league won 65438+.

The game that also won with 9 goal difference was 1989. Crystal Palace Football Club was defeated 9-0 at Anfield Stadium, and the biggest score was 1954 against Birmingham Football Club. In the end, 1-9 was defeated by the biggest score in Europe, and the 8-0 victory over Besiktas Football Club became the biggest score record in the history of the Champions League. The maximum price purchased by a player is 20 1 1 year 1 month 3 1 day. Liverpool bought Andy Carroll from Newcastle United Football Club for 35 million. The highest price sold by a player is 2065438+July 2004 1 1. Uruguay international striker Suarez moved to Barcelona for a transfer fee of about 75 million pounds.