Pixel requirements: ≥ 1000PX, ≤ 10000PX, and the recommended size is 1600 resolution.
Seller's suggestion:
1,1001*1001px, pixel 96.
2. 1200 * 1200 pixel, pixel 72
3. The aspect ratio is 1: 1.3, and the single-sided pixel is not less than 1000px.
4、 160 1 * 160 1px，2560pxx2560px
Of course, these pictures are not uploaded casually, but need high-quality pictures to let buyers evaluate the goods intuitively. High quality pictures need to be clear, informative and attractive. The first picture on the product details page is the "main" picture, which will be displayed to buyers in the search results. The main picture must show the goods for sale on a white background, and the goods should fill the picture frame. Additional pictures should show the different characteristics of goods in use or in a certain environment from different angles.
Amazon picture size requires the best size. How much is appropriate?
As the old saying goes, if you don't accumulate steps, you can't become a river. You can work hard on the details. On a relatively fair platform, you can make the details better, and your efforts will be rewarded. The main picture is the first listing information that buyers see, and its importance is self-evident. We need to show it in the best way, so that the target customers can achieve higher conversion after clicking.
Website standard for all pictures: (Amazon official)
Pictures must accurately show the goods for sale.
The picture must match the commodity name.
The product image must occupy 85% or more of the picture area.
To achieve the best zoom effect on the detail page, the resolution of the longest side of the file should be no less than 1600 pixels. As it turns out, the zoom function helps to increase sales. If this requirement cannot be met, the minimum resolution of file scaling is 1000 pixels, while the minimum resolution of website display is 500 pixels.
The resolution of the longest side of a picture cannot exceed 10000 pixels.
The picture must be in jpeg format (. Jpg or. jpeg)、TIFF(。 tif)、PNG(。 Png) or GIF (. Gif) file format. The preferred file format is JPEG. Amazon server does not support animation in. Gif format.
Pictures must be clear, no pixel processing, no jagged edge.
Pictures must not contain nudity or sexual cues. Children's and babies' leotards, underwear and swimsuits shall not be displayed on real models.
Pictures must not contain any Amazon logo or trademark, any variation of Amazon logo or trademark, or anything similar to Amazon logo or trademark that is easily confused. This includes but is not limited to any text or logo with Amazon, PRIME, ALEXA or Amazon smile design.
The picture must not contain any logo used in Amazon Mall, logo variants or any confusing content similar to the logo. This includes but is not limited to Amazon's Choice, Quality Choice, AmazonAlexa, cooperation with Alexa, best-selling goods or best-selling goods.
Sellers and friends must pay attention that the picture cannot contain the following information:
1, drawings, sketches. 2. The content is inconsistent with the product. 3. Show only the packaging. 4. Show promotions. 5. Other signs. 6. Text description. 7. Pornography
Website standard of commodity master map
The main picture must have a pure white background (pure white can be integrated with Amazon search and product details pages-RGB color values are 255, 255, 255).
The main picture must be a professional photo of the actual goods (not graphics, illustrations, physical models or occupation maps), and it is not allowed to show irrelevant accessories or props that may confuse buyers.
There must be no words, logos, borders, color blocks, watermarks or other graphics on the top or background of the product image in the main drawing.
The main drawing must not contain multi-angle views of a single commodity.
The main picture must completely show the goods for sale. Don't get close to or be blocked by the edge of the frame, except jewelry (such as necklaces).
The goods shown in the main picture must be taken out of the outer packaging. Packing boxes, packaging bags or packing boxes should not be displayed in pictures unless they are important commodity features.
The main screen should not show the real model of sitting posture, kneeling posture, lying posture or lying posture, but various physical mobile devices can be displayed by using auxiliary technologies (wheelchairs, artificial limbs, etc.). ).
The main picture of multi-piece goods and accessories must be shot in tiles (no models are used).
No matter what the appearance of the mannequin is (transparent, solid color, flesh color, frame or hanger), the main picture of the clothing accessories shall not show any part of the mannequin.
The main picture of women's wear and men's wear must show the goods on the real model.
All pictures of children's and baby's clothes must be taken with tiles (no models are used).
The main drawing of shoes and boots must show a shoe and put it at a 45-degree angle on the left.
By interpreting Amazon's official requirements, let's take a look at some precautions and suggestions in the main picture and attached drawings:
Main drawing requirements:
Pixel requirement: it must be greater than 1000* 1000 (suggestion: 1600* 1600) (main drawing and attached drawings).
The main picture can completely show all the sales items of the house (including accessories and gifts), but it is not recommended if there are too many contents.
The main picture must have a white background, and no other text information can be added except quantity and necessary information.
The content area of the main screen should occupy 85% of the overall area of the screen.
The main drawing must be beautiful and conform to the public aesthetic.
The main picture is a front of a commodity, and multiple faces of the commodity cannot appear at the same time.
Main picture suggestion:
1) When the homogeneity of the product is not strong, the effect of light and shadow (shadow and light, not reflection) is used for rendering.
2) In the case of high homogeneity, putting the product and the independent packaging together as the main picture will have a very good effect (refer to the mobile phone film).
3) If you are selling suits, pay attention to the quantity and arrangement of products, avoid mixing, and highlight key points. You don't have to put all the products in, you can shoot a few products and then mark the quantity.
The main diagram has a great influence on the conversion rate, with special attention to two points:
1. Only the main image is displayed when searching, so the main image is particularly important.
2. If the main picture does not reflect differentiation, CTR (click rate) will be very low.
Attached drawings: Up to 8 attached drawings can be added. Used to describe the performance, size and use of the product. Good auxiliary drawings can better show the special functions of products and help to give full play to the advantages of details.
The appended drawings suggest:
Eight diagrams correspond to five descriptions. It is suggested that the attached drawings can be made from five aspects: performance, size, use, social impact and packaging.
1, performance: 1-3 sheets, from important to secondary, to better show the special function or texture of the product in a close-up way, which is conducive to giving full play to the advantages of details.
2. Size: 65,438+0 sheets, which contain necessary parameter information, clearly display the size and can be compared with reference objects.
3. Use: 1, use the scene to show all the perspectives of the products in the scene, and the effect is doubled.
4. Social influence: 1, which shows the recognition of products by social platforms.
5. Packaging drawing: 1 sheet, showing the packaging, accessories, quality certificate and shelf life.
Performance pictures: one to three.
Material: light and shadow rendering (especially dark products).
Quality: 3D surface display parts.
Function: right angle line+text description.
High-quality products need to show detailed selling points in order to have high conversion rate.
Dimension drawing: single piece
Misleading the size is easy to cause bad reviews, try to show the correct size.
The display size is clear and can be compared with the reference object. (such as hands, credit cards, coke bottles and other common products), do not mark the size with dark thick lines, and pay special attention to the fact that western consumers hate red.
Usage map: one piece
Highlight the product: achieve the outstanding effect through the size or focus of the picture occupied by the product.
Be close to the people: it is best to highlight the picture of 1 person.
Appearance skills: Adults don't show their faces, but children and pets need to show their faces (clothing, jewelry). Social platforms must show their faces.
Social influence map: 1
To show the recognition of products by social platforms, Instagram is the best. Basically, no one in Amazon realizes the importance of this method except American sellers.
Package drawing: one sheet
The packing box should be upright or flat, the main products should be upright, and all accessories should be displayed.
Quality assurance, especially if specified, should also be specially indicated.
Warranty period, which is described at 5 o'clock now, can be added without warranty, but it can be added on the packaging drawing, which can appropriately improve the conversion rate.
note:
The selling point can be expressed by "copy+icon+quotation+illustration".
1. Copywriting: The title expresses the theme of the screen, and the subtitle explains or further explains the title.
2, icon: show small selling points.
3, with pictures: demonstration, comparison, foil products.
Overall specifications: uniform font size, color, etc. ; One picture and one selling point; The picture is clean and tidy.