What are the traffic channels of JD.COM Shangzhi Brand Edition?
First, the real-time-real-time source is fully upgraded.
(1) Merchants can observe the number of visitors in each channel and the order/transaction volume of customers in real time, judge the drainage performance through comparison in the same period, locate the superior and inferior channels and optimize the marketing strategy;
(2) It supports viewing the channel source by the first/last time. The first time indicates the details of the drainage effect of the first interaction with JD.COM, and the last user behavior indicates the details of the latest drainage effect.
(3) Merchants can select a custom time period today/yesterday to check the drainage performance of each channel source, and check yesterday's traffic performance after 0: 00.
④ Support downloading data of each channel by time period.
Second, traffic-the source of traffic has been fully upgraded.
1, function upgrade of traffic source: I learned that it supports more fine-grained observation of the details of each channel, the effect of commodity drainage, and user portraits.
① Support the fine observation of traffic sources, and observe the finer-grained data performance under different channels, and provide fine-grained dimension data observation such as search words, activity materials, commodity SKUs, shops and recommendations;
(2) At the same time, increase the product effect. Merchants can observe the drainage product information under various internal channels, further accurately and quickly analyze the drainage effect of various channels, optimize product operation, and enhance transformation;
3 Add user portraits offline, comprehensive and accurate consumer portraits, and accurately locate the target audience.
④ Merchants can observe traffic source data by week, month and user-defined date.
⑤ The function is consistent with the real-time source.
⑥ Offline will backtrack the data of nearly 18 months, that is, the data from 2 1. 1- to the present.
⑦ Support summarizing/downloading data by day.
2. Add traffic distribution and traffic comparison kanban.
(1) Merchants can use the trend comparison function of each channel to help merchants quickly and intuitively understand the traffic performance of each channel, improve the efficiency of traffic effect analysis, and assist business teams to optimize channel operation strategies;
(2) Help merchants understand the data performance during peak and low traffic periods, arrange marketing time reasonably, and improve the resource conversion rate.
3. New traffic flows to Kanban.
(1) Merchants can observe the number of visitors and views of users in different channels in different time periods, analyze the whereabouts and loss of users, optimize the lost goods, and improve the retention of users.
② Support time period data download.