June:
The peak season of clothing sales is the standard off-season. The specific sales dates are Children's Day and weekends. At this time, the weather is hot, summer clothes are hot, and the running volume is large, but the price is low and the profit is small. .
July: the slow-moving season of clothing is a crazy off-season, and the specific sales dates are on weekends and evenings. At this time, the weather is very hot, and the sales of summer clothes are basically stagnant. It is recommended to promote sales.
August: the slow-moving season of clothing is a crazy off-season, and the specific sales dates are on weekends and evenings. At this time, the weather is extremely sultry, the sales of summer clothes are completely unsalable, and a small amount of autumn clothes are on the market. A large number of summer clothes were cleaned and discarded. Suggest low-price promotion. September: summer and autumn clothes are out of season, and the off-season is also out of season, an embarrassing off-season. The specific sales dates are weekends, evenings, and the middle and late September. At this time, the weather began to cool down, and the temperature difference between day and night was large, accompanied by strong winds. Summer clothes are cleared and autumn clothes are all on the market. Consumers hold a wait-and-see attitude, so many people have low transactions.
Off-season strategy 1: Do active marketing. Literally speaking, in the off-season, the number of customers entering the store and their desire to buy are less than at other times, but it is not without it. Therefore, the awareness of service should be enhanced at this time, but excessive enthusiasm will make customers feel alert. We should grasp the scale, grasp the psychology of customers, judge their needs, and recommend some clothes that are most suitable for them, not necessarily the most expensive. Off-season strategy 2: spend limited funds on promotion to stimulate consumption. Going out shopping on holidays gives people the impression that there are a sea of people, and the promotion of merchants is overwhelming, and there is a prosperous scene everywhere. Clothing stores can also carry out some promotional activities at this time, and the form and gifts of promotional activities should be considered by the owner. First of all, the cost should be controllable, and then it should be practical and durable as far as possible, instead of throwing it away as soon as it is used, so as to increase sales and improve the rate of potential customers entering the store twice. Off-season Raiders III: More clothes, less goods.
In the off-season, I am most afraid of pressing the goods. At this time, I will pay attention to buying. I'd rather spend a few more dollars when approving clothes than batch a large number of goods at a time to cause a backlog. If the goods sell well, I can replenish them. When purchasing goods, I choose some non-seasonal clothes, such as jeans and some clothing accessories bags, which can be used all year round to reduce the risk of pressing goods. If possible, put more new products. Don't let the goods in your store stay the same, thus losing the attraction to repeat customers. Then, don't keep the clothes the same. Put the best-selling new products and clothes in a conspicuous place so that customers can see them at a glance and introduce them to customers. Seven plus two outdoor sportswear. Wish you a prosperous business!