SOMA originated from a high-end market brand in South Korea and was founded in Kyoto, South Korea in the mid-1960s. In August 2000, the brand was successfully registered in Chinese mainland, and Wenzhou SOMA Clothing Co., Ltd. became the trademark holder of SOMA.

SOMA is a combination of self, optimism and fashion, leisure, fashion and modernity, with white-collar workers aged 25 to 35 as the main target.