Exclusive Shop is a retail format that specializes in or authorizes a major brand of goods (manufacturer brand and middleman brands).
A specialty store is also called a franchise store, not a storefront with a well-known brand. A specialty store refers to a franchise store that specializes in a certain industry. With the refinement of social division of labor, all industries have their own specialty stores, and they are becoming more and more detailed.
Specialty stores in various industries, on the one hand, meet social needs, on the other hand, enhance their own brands. More importantly, stores can let customers know the latest products developed for enterprises for the first time. From product sales to after-sales service, people are increasingly accustomed to shopping in specialty stores.
Specialty stores are generally located in bustling business districts, shopping streets or department stores and shopping centers; The business area depends on the characteristics of the business goods; Mainly well-known brands and popular brands; Small sales, high quality and high gross profit; Take pricing sales and open-shelf face-to-face sales; Pay attention to brand reputation, employees must have rich professional knowledge and provide professional knowledge services. Retail store: usually refers to the business place where merchants sell goods to consumers, mainly in small batches or single quantities, which is different from the wholesale business of bulk goods.