The anchor should pay attention to his behavior to leave a good impression on the audience when he broadcasts the goods live, and at the same time, he should be prepared to prevent the live broadcast from being affected by the lack of props. In the process of live broadcast, the anchor needs to use professional words to attract the audience, but also pay attention to the background music, create a tense atmosphere, and let the audience feel the feeling of limited goods.

When the anchor brings the goods, he should also pay attention to the interaction with the audience, meet the customer's requirements for product display as much as possible, pay attention to the audience's messages and chat with the audience more. After the live broadcast, the anchor needs to make an appointment for the next live broadcast, thanks to the fans.

Commodity chaos

On March 5, 2020, CCTV conducted an investigation on March 3, 2020, and broadcast chaos: online celebrities and e-commerce teamed up to cheat fans. Tik Tok, Easy Car, Taobao, etc. Everyone has increased their own live broadcasts, but there are also many chaos. An insider told the newspaper that in Aauto Quicker, merchants will hit hundreds of thousands of hits to get a chance to contact the big anchor, and then the anchor will help them shout and cheat fans.

2021116 Sheng Ronghua, deputy director of the Central Network Information Office and deputy director of the National Network Information Office, said at the press conference of the State Council Office that we should adhere to the problem orientation, strengthen key law enforcement, and focus on rectifying outstanding problems such as "single-brush speculation", ineffective after-sales service guarantee, deception and misleading consumers by network anchors, and live broadcast price fraud.