Shi Yuzhu's first choice of industry was software. Maybe it was luck or providence, but he made the right choice.

Software industry is a very special industry, and its cost is basically fixed. Every time you sell a set of software, you can earn another set of money, and the products can be repeatedly sold indefinitely.

Moreover, the pricing of software has no market reference and can be high or low.

To put it bluntly, this is an extremely profitable industry. If the sales volume is really unlimited, then the cost allocated to each set of software is almost zero.

Reason for failure:

For an entrepreneur, a leader and a team, the most difficult thing is to know yourself, especially after making certain achievements, the most unclear thing is to know yourself.

"When the giants succeeded, my team-mainly me-began to feel that they were quite capable. What they wanted to do was really done. I can do it again and overestimate my ability. "

After the success of Brain Gold, Shi Yuzhu completely got carried away and organized "three battles": health care products, medicines and software. At the same time, it has also expanded new fields, such as cosmetics and clothing. At that time, pyramid selling was illegal, and a pyramid selling department was established.

"Because we are so carried away, we have invested in so many projects. Looking back now, we know something about management and business operation. There is only one result, only failure. " Later, in the Giant Building, Shi Yuzhu was in debt of 200 million overnight.

Extended data:

When the Giant Building collapsed and debt collectors flocked, Shi Yuzhu solemnly promised: "The money owed to the people must be returned." It is precisely because of this "debt repayment" motivation that Shi Yuzhu finally made a comeback, and the first thing to do after making money was to pay off debts.

In fact, as early as 1992, a well-known media conducted a poll and asked people who they admired most. The answer is unexpected-one is Bill Gates and the other is Shi Yuzhu. After the collapse of Giant Group 1997, a student of Zhejiang University wrote to Shi Yuzhu, "If you don't stand up, you will hurt the feelings of our generation".

As a former loser, Shi Yuzhu thought: "After a person falls, his value should be increased, because lessons can make a person mature, success can make a person dizzy, and failure can make a person more valuable."

It can be said that no one can avoid failure. The success of a successful person depends largely on how to treat failure. Shi Yuzhu once said: "When giants become stronger step by step, my favorite books are about successful people;" After the giant fell, I read all the books about losers, hoping to find the strength to get up. "

In the face of failure, Shi Yuzhu constantly summed up, improved and improved, and always humbly asked others for advice when he was confused.

An entrepreneur once said, "If I go to zero now, I can do it again." . However, Shi Yuzhu stood up when the assets were negative or even negative.

It should be said that he is the only famous entrepreneur in China who has experienced a complete "ups and downs-ups and downs" process, and he has created a unique legend in the economic history of China and even the whole world.

References:

Baidu Encyclopedia-Shi Yuzhu

Baidu Encyclopedia-Legend of Shi Yuzhu