John booth. According to the information query of men's wear design of 20 17 Spring/Summer Foundation, the designer is John Booth, and Booth's lively and distinctive color style runs through the whole series. Fendi is a famous luxury brand in Italy. As a leather family, Fendi is most famous for its bag-Fendi Baguette handbag, which looks like a long French stick and was designed by SilviaVenturiniFENDI of Fendi family.