Gap used to use the Chinese name "Gap" with brand names of 20 10 and 10, and officially settled in China, and changed its name to "GAP". Gap was born in California. Gaipu brand clothing brings people a kind of leisure temperament, allowing unrestrained American youth to enjoy a natural and comfortable life.

1969, fisher, the founder of Gap, chose jeans that fit him in a fashion shop in California, USA, but couldn't find the right one. Driven by this motive, when Fisher created this historic American brand-Gap.

Gap's first store sold jeans and duct tape side by side, and the result was not satisfactory. Many people are only interested in tapes. As for jeans, people invariably chose Levi's, a famous cowboy brand tycoon at that time, because of their wear resistance and durability.

Therefore, nearly 4 tons of Gap jeans can only be sold at the purchase price. Until the opening of Gap's second store, Fisher turned his focus to young people, emphasizing a young shopping atmosphere, selling only casual clothes, such as round neck T-shirts, short and thin cotton tops, jeans and so on.

GAP product characteristics

GAP clothing, marked by casual clothes with reasonable prices and simple styles, is deeply loved by the American public. On holidays, the GAP shop is always crowded with people. GAP clothing can represent the fashion of ordinary young people in the United States, which is simple, generous and casual. It is worth mentioning that its pants are more suitable for the public, simple but with popular details.

GAP Kid children's wear, founded in 1986, is also very popular with parents with children. Many of its children's clothes, such as Bicart and other special children's brands, have a little "adult" feeling and personality. 1990 baby GAP has also joined the Gap family, which has also opened up a world for the American baby clothing market.

Reference to the above content: Baidu Encyclopedia -GAP